Automotive Marketing Manager

About the role

We are seeking a detail-oriented and analytical Automotive Marketing Manager to support our digital marketing efforts. This role will work closely with leadership to monitor advertising performance, support SEO initiatives, and ensure our marketing investments are delivering results.

Key Responsibilities

• Analyze and track digital advertising performance (Google Ads, SEO, paid social, etc.)
• Work closely with our digital marketing agency to monitor and oversee advertising spending, ensuring budgets are managed effectively and responsibly
• Support the execution of SEO strategies to improve organic search visibility and drive traffic to company websites
• Conduct keyword research to identify opportunities for growth and optimization
• Analyze website performance and content to identify gaps and improvement opportunities
• Auxiliary website content optimization, including metadata, page structure, and keyword alignment
• Maintain monitoring and validation of reporting provided by our digital marketing agency, identifying discrepancies, inefficiencies, and opportunities for optimization
• Build and maintain reports and dashboards (Excel, Google Sheets, or similar tools)
• Track KPIs such as cost per lead, cost per sale, website traffic, and conversion rates
• Collaborate with leadership to provide insights and recommendations

Qualifications

• Bachelor’s degree (or currently pursuing) in Business, Marketing, Communication, or related field preferred
• Strong proficiency in Microsoft Excel or Google Sheets (formulas, pivot tables, data organization)
• An analytical mindset with strong attention to detail
• Ability to interpret data and translate it into actionable insights
• Basic understanding of digital marketing concepts (SEO, SEM, Google Analytics) is a plus
• Strong communication skills and ability to work cross-functionally
• Self-starter with curiosity, accountability, and a willingness to learn

Preferred (Not Required)

• Experience with Google Analytics, Google Ads, or SEO tools
• Internship, coursework, or certifications related to marketing analytics, SEO, or data analysis

What We Offer

• Hands-on experience working directly with leadership
• Exposure to real-world marketing budgets and performance strategy
• Opportunity for growth within a multi-location automotive group
• Competitive salary and benefits package

Why This Role Matters

This role plays a key part in ensuring our marketing dollars are working effectively while improving our online visibility. You will help to bring transparency, accountability, and insight to both our paid and organic marketing strategies.