Associate Search Strategist

Key Responsibilities

• Media Strategy & Plan Development
• Assists in research, strategy, planning, and presentation of paid search ad campaigns to internal and client teams
• Solid grasp of paid search plans and exploring how the channels all work together
• Understands key engine performance metrics and how they differ
• Assists in answering client questions on emails and calls
• Understands Google and Bing and other platform offerings as they pertain to the assistant’s accounts. Growing knowledge of other social media platforms & their ads tools, including but not limited to: Apple Ads, Amazon Ads and Google Properties (YouTube, Universal App Campaigns)
• Technical Expertise, Campaign Management & Media Plan Execution
• Fully proficient in keyword research and management
• Understands the use case specifics of value-based bidding or automation
• Flags opportunities and works with manager to optimize campaigns, logging the changes in the optimization logs
• Can follow QA checklists to ensure accuracy and client safety. Understands their importance, especially in regards to pharmaceutical compliance
• Manages daily campaign pacing, catching shifts in performance as they happen
• Developing Excel and Google sheet skills, such as formulas (sumif, vlookup) and pivot tables
• Accurately completes monthly accounting
• Aid in creation and management of ad copy testing plans
• Reporting and Measurement
• Can pull data effectively from various sources (i.e. Platforms, CRISP, Crossix)
• Understands why we use each platform or measurement partner
• Writes first draft reporting comments. Utilizes storytelling techniques explaining “the what,” “why it matters,” and “how we’re actioning on it.”
• QAs report data, flagging inaccuracies or discrepancies
• Team and Personal Contributions
• Successfully completed the onboarding training plan
• Logs weekly and ad hoc tasks in Monday.com, working with manager to set deadlines and loop in stakeholders
• Successfully completes tasks on time and manages deadlines effectively
• Communicates internally to confirm receipt or update team members on the status of deliverables
• Contributes to the SEM Learning Series and other team deliverables (partner meetings notes, 101 updates, etc)
• Compiles creative best practices and competitor examples

General Skills and Qualifications

• Ability to manage deadlines
• Organized with strong attention to detail
• Strength with numbers and use of basic Excel formulas
• Strong communication skills for internal and client partnerships
• Ability to thrive in a fast-paced environment
• Developing problem-solving skills

Desired Skills and Experience

• Strong organizational skills with attention to detail analytics abilities
• Somewhat familiar with Google Ads and Google Analytics
• Excellent written and verbal communication skills for cross-functional collaboration and client-facing report building
• An analytical skillset with a keen interest in interpreting data trends to identify trends, measure effectiveness of campaign performance
• Intermediate knowledge on AI trends and digital marketing