Paid Search Strategist

Overview

The Paid Search Strategist develops and manages paid search strategy, implementation, and day-to-day optimization for client accounts. Reporting to a Paid Media Manager within one of our team pods, the Strategist executes high-quality, data-driven work, contributes to account strategy, and supports complementary paid social and programmatic efforts. We’re looking for a passionate, hands-on digital marketer who thrives in a fast-paced, growth-oriented environment.

Responsibilities

- Develops, executes, and manages paid search campaigns for assigned clients—including tactics, budgets, projected impact, targeting, ads and keywords—and supports paid social and display activation under the Paid Media Manager’s direction. - Focuses primarily on paid search, with the ability to activate and manage paid social and display. - Mentors Associate team members on assigned accounts and reviews their work for accuracy and quality. - Executes ongoing optimizations and campaign adjustments for assigned accounts, aligned with strategy and business goals. - Delivers polished, accurate final deliverables. - Builds campaigns in platforms such as Google Ads, Microsoft Ads and Meta; performs QA and final review for accuracy. - Proactively reviews campaigns on a weekly basis and identifies optimization opportunities, mapping out a plan to complete. - Manages weekly campaign optimization for assigned accounts—budget pacing, SQR review, performance check-ins, and execution against the optimization roadmap. - Contributes to monthly client reporting by surfacing insights and recommending optimizations and strategic adjustments. - Conducts keyword research, bid and budget management, ad copy development, and ongoing search-term and negative-keyword management. - Supports the Paid Media Manager in translating account strategy into executed campaigns.

Qualifications

- 4+ years of experience - Intermediate to expert-level knowledge in paid search required; proficiency in paid social preferred - Conversant with paid search terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.) - Comfortable looking beyond platform level metrics to tie campaign performance to down-funnel success - Agency experience highly preferred - Google Ads and Microsoft Advertising certifications preferred - Bachelor’s degree - Experience with Google Analytics 4 (GA4) and Google Tag Manager - Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) or Google Workspace tools (Gmail, Docs, Slides, Sheets), with intermediate to advanced Sheets/Excel skills - Ability to communicate with a variety of subject matter experts and clients - Excellent written and verbal communication skills - Very strong ability to organize work and adhere to deadlines - Highly accountable and proactive