Paid Search Strategist

Overview

As a Paid Search Strategist, you'll help drive the development and execution of paid search strategies that deliver measurable business results. Working closely with cross-functional teams, you'll manage campaign performance, identify optimization opportunities, leverage emerging technologies and automation, and contribute to innovative search solutions across a dynamic client portfolio.

Responsibilities

• Execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms to meet client KPIs
• Support local-first strategies focused on driving in-store traffic, station visits, and location-based conversions
• Aid in building and managing Performance Max (PMax) campaigns with local objectives — including asset group creation, audience signal setup, and ongoing performance monitoring
• Contribute to loyalty app campaign efforts across Google App Campaigns and Apple Search Ads, optimizing toward installs, in-app actions, and re-engagement goals
• Leverage AI-powered tools and automation to streamline day-to-day tasks such as reporting, keyword research, QA, and ad copy iteration
• Monitor and analyze campaign performance, flagging trends, anomalies, and optimization opportunities across accounts
• Collaborate cross-functionally with analytics, creative, and strategy teams to ensure campaigns are aligned with broader client objectives
• Stay current on platform updates, industry trends, and the evolving search landscape — including AI Overviews, agentic search, and new ad formats

Qualifications

• 2+ years of hands-on paid search experience, preferably in an agency environment
• Proficiency in Google Ads with a strong grasp of campaign setup, keyword strategy, match types, ad copy testing, and bid management
• Familiarity with location-based targeting — geo-targeting, radius targeting, and location extensions
• Experience with campaign pacing, budget management, and routine optimizations (negative keywords, search term reviews, bid adjustments)
• Strong attention to detail with experience running QA processes — checking URLs, tracking parameters, ad approvals, and billing reconciliation
• Comfort working in a fast-paced, multi-project environment with shifting priorities and tight deadlines

Preferred Experience

• With Performance Max campaigns, including local feeds and location groups management
• Familiarity with Google App Campaigns or Apple Search Ads
• Basic understanding of SEO + SEM integration and how organic and paid search complement each other
• Awareness of AI-driven search trends — AI Overviews, zero-click searches, and tools like Google AI Max
• Experience in verticals such as energy/fuels, or convenience retail

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our Best-in-class Wellness And Benefits Offerings Include Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.