Associate Product Manager

Job Summary

The Associate Product Manager supports the development and execution of product initiatives that enhance product performance and customer engagement. This entry-level professional role assists with market research, product positioning support, go-to-market preparation, and cross-functional coordination.

Key Responsibilities

• Market Research & Data Support
• Assist in conducting market research to identify customer needs, industry trends, and competitive insights.
• Gather and organize data from internal and external sources to support product decisions.
• Compile findings into summaries and presentations for internal stakeholders.
• Product Positioning Support
• Support development of product messaging and value propositions.
• Help maintain consistency of product messaging across marketing and sales materials.
• Aid in content creation for product collateral, website updates, and internal communications.
• Go-to-Market & Launch Support
• Support planning and execution of product launches.
• Cook up marketing materials and product documentation.
• Assist with tracking launch timelines and deliverables.
• Gather post-launch feedback and organize performance data.
• Cross-Functional Collaboration
• Partner with Marketing, Sales, Customer Success, and Operations to support product initiatives.
• Participate in cross-functional meetings and provide updates on assigned tasks.
• Communicate product updates and gather feedback from internal teams.
• Sales & Customer Support Enablement
• Aid in development of sales tools, presentations, and product summaries.
• Support internal training efforts by preparing materials and documentation.
• Respond to routine internal product inquiries.
• Performance Tracking & Reporting
• Track key product metrics and compile performance reports.
• Maintain dashboards and assist with data analysis.
• Identify trends and escalate insights to senior team members.
• Product Development
• Support product development across the lifecycle from concept to commercialization, including NPI and sustaining activities.
• Translate customer, market, and business needs into product requirements and feature recommendations.

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field required.
• 0-2 years of experience in product management, product marketing, marketing, or related field.
• Internship or project-based experience in product, marketing, or analytics preferred.
• Preferred Experience: 1-3 years in product management, product marketing, engineering support, technical marketing, or related experience.

Knowledge, Skills & Competencies

• Foundational understanding of product lifecycle and marketing principles.
• Strong analytical skills with ability to interpret data under guidance.
• Effective written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to manage multiple tasks with attention to detail.
• Collaborative mindset with willingness to learn and receive feedback.
• Proficiency in Microsoft Office and familiarity with CRM or marketing tools preferred.

Physical Demands

• Sitting: Often for extended periods at desks or meetings.
• Standing or walking: Occasionally for meetings or office tasks.
• Using computers: Typing and using office equipment.
• Lifting: Light, less than 10 pounds.
• Repetitive motions: Frequent use of keyboard and mouse.

Environmental Conditions

• Workspace: Climate control (air conditioning or heating) to ensure comfort.
• Loading: Adjustable lighting to reduce eye strain.
• Noise Levels: The noise level is moderate, with occasional interruptions from phone calls and conversations.
• Ergonomics: Workstations with desk and adjustable chairs to support good postures.
• Ventilation: Good ventilation to ensure a comfortable working environment, though this can vary depending on the building.

Benefits

We are proud to offer a variety of benefits that meet the diverse needs of our employees:

• Tiered Medical, Dental and Vision Insurance options
• Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts
• Company paid short term and long-term disability (unless covered by a state disability plan)
• Company paid life insurance and AD&D
• Three (3) weeks of accrued vacation time; accruals begin on Day 1
• Paid sick leave of 48 hours per calendar year
• Four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
• 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
• Employee Wellness and Financial Assistance Resources through Cigna and NY Life
• Nine (9) paid company holidays per year