Associate Product Manager
Halma plc · Garden Grove, CA · Today
Marketing$80k/yrFull-time
Key Responsibilities
- Build and maintain the product roadmap, incorporating customer feedback, sales input, and competitive and market trends.
- Gather and synthesize Voice of Customer (VOC) input from Sales, Customer Service, and direct customer conversations to identify unmet needs and product improvement opportunities.
- Translate customer and market requirements into clear, well-organized marketing requirement documents (MRDs) for stage-gated, new product development (NPD).
- Coordinate sample and beta testing with customer partners, and commercial readiness activities to support new product development and product launches.
- Track product performance and lifecycle status across the portfolio, flagging risks, gaps, or opportunities to expand or contract the portfolio.
Technical Product Documentation
- Work with technical support and marketing and communications colleagues to assure the accuracy, currency, and quality of product documentation, including specification sheets, datasheets, instruction manuals, installation guides, and application notes.
- Work with Engineering to ensure new and revised products are accompanied by complete, accurate, and professionally presented documentation before market release.
- Maintain documentation standards and ensure consistency in technical language, specification format, and regulatory or compliance references across product literature.
Technical Product Training
- Develop and deliver technical product training for Sales, Customer Service, and the distributor network so that customer-facing teams can confidently represent Sensorex's product line.
- Build training materials and internal reference guides (selection guides, comparison matrices, FAQs) that translate technical product detail into practical, sales-ready knowledge.
- Partner with technical subject matter experts to keep training content current as products and applications evolve.
Pricing Strategy
- Support development and maintenance of pricing for the portfolio, balancing competitiveness, margin targets, and perceived customer value.
- Conduct competitive price benchmarking and analyze the impact of pricing changes on volume, margin, and revenue.
- Recommend pricing updates, discount structures, and price-list that are supported by data and a market-based rationale.