Associate Product Manager
At Badger Meter, we're more than a leading global water technology company - we're innovators with a mission: to preserve and protect the world's most precious resource. For over 120 years, our trusted solutions have enabled our customers to optimize the delivery and use of water, maximize revenue and reduce waste. Every employee at Badger Meter is an important part of our success. Here, your work doesn't just move a business forward - it shapes a more sustainable future. We are committed to building a workplace where we celebrate differences, empower voices, and encourage fresh ideas that drive innovation. When you join us, you'll find purpose-driven work that makes a real difference in communities around the globe, career growth and development opportunities designed to help you achieve your potential, and a supportive, inclusive culture where collaboration and creativity thrive. Be part of something bigger. At Badger Meter, your contributions will ripple far beyond the workplace - creating lasting change for people and the planet.
About the role
This position supports strategy and planning, market and competitive analysis, pricing execution, and broader product line initiatives for assigned product lines. The Associate Product Manager partners closely with engineering, sales, and marketing communications teams to keep the product line competitive and aligned with customer needs.
Responsibilities
- Support Product Line Strategy & Planning
- Contribute to the development of short- and long-range business plans for assigned product lines consistent with market needs and corporate strategic plans.
- Track portfolio performance and flag emerging opportunities or gaps for leadership review.
- Assist in the definition and communication of market and customer requirements through interaction with Project Teams, Business Teams, and other departments to support market success.
- Market Research, Voice of Customer & Competitive Analysis
- Conduct market research and customer interviews, and synthesize Voice of Customer themes to help identify future product needs.
- Research competitive and market-related material in support of developing marketing specifications for assigned products.
- Maintain working knowledge of competitive products and industry trends to support the development of competitive analysis and counter-strategies for assigned products.
- Product Life Cycle Management & Pricing
- Maintain a strong working understanding of assigned product lines and the total and available market, sufficient to support product life cycle management activities.
- Lead execution of approved pricing changes for assigned products, monitoring price realization and market response.
- Help develop product pricing policy recommendations based on established gross margin objectives, and support the preparation of margin improvement plans where necessary.
- Marketing, Promotion & Market Representation
- Support the development of product promotional items, including trade show participation, product literature, training content, and product distribution plans, to achieve Business Plan objectives.
- Attend technical symposiums and exhibits to maintain knowledge of available and competitive technology, and present insights appropriate to promote products.
- Travel: 10–15% travel required.
Requirements
Required Qualifications:
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- 2 – 4 years of experience in a product management, product marketing, or related support role.
- Working financial literacy; able to interpret a P&L and understand how product decisions affect volume, revenue, and margin.
- Advanced skill level in MS Word, MS Excel, and MS PowerPoint.
- Working knowledge of AI-assisted tools to support market research, competitive analysis, content development, and reporting.
Preferred Qualifications:
- Background in water treatment, measurement, or distribution segments.
- Experience in water or adjacent water technology markets.
Skills
- Work Standards: Sets high-performance expectations for self; assumes accountability for completing assignments.
- Initiative: Takes prompt, proactive action to achieve results.
- Communication: Conveys information clearly and concisely; listens actively to others.
- Collaboration: Works effectively across teams to achieve shared goals.
Benefits
- Competitive Pay
- Annual Bonus Eligible for Annual Pay Increases
- Comprehensive Health, Vision, and Dental Coverage
- 15 days Paid Time Off + 11 Paid Holidays
- Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis.
- Additional access to a certified financial planner to help ensure your money is working for you, at no cost!