Associate Marketing Manager, Paid Media (Brand & Barter)
About The Role
Dow Jones is seeking an Associate Manager, Paid Media to support the execution of Upper and Mid-Funnel campaigns across its portfolio, including WSJ, MarketWatch, and Barron's. This role will help bring to life campaigns through paid media and barter partnerships to drive awareness, consideration, and subscription growth.
Responsibilities
Lead sourcing, structuring, and negotiating of all barter campaigns ($10M+), maximizing value and ROI.
Oversee daily operations, logistics, monitoring of spending, strategy adherence, value fulfillment, and timely asset delivery to partners.
Help manage the technical execution of campaigns–QA'ing builds, monitoring daily performance, and optimizing targeting strategies across social and digital platforms.
Identify and implement opportunities to leverage AI tools for daily tasks, such as performance analysis, creative optimization, and campaign reporting, to enhance efficiency and streamline workflows.
Maintain strong relationships with barter partners, external OOH, programmatic, and social platforms. Evaluate barter proposals and ensure all contractual requirements are fulfilled.
Actively track and report on campaign performance, establishing clear KPIs and regular updates to the broader team on success metrics.
Assist in managing media budgets and tracking barter trade balances to ensure we are reaching relevant audiences.
Assist in driving Upper and Mid-Funnel KPIs (awareness/consideration) to grow positive affinity for WSJ, MarketWatch, and Barron's, ultimately leading to subscriber growth.
Maintain a pulse on industry trends, platform updates, and new media partners to identify fresh opportunities for barter or paid growth.
Requirements
5+ years of experience in paid media (agency or client-side), with exposure to brand-focused campaigns and/or media trade and barter.
Familiarity with upper- and mid-funnel campaign metrics and optimization tactics for OOH, Video, Audio, Display, Social.
Experience working within social media ad platforms (e.g., DV360, Google Ads, Meta, TikTok, X, Reddit, LinkedIn, Snap) and media planning tools.
Strong skills in interpreting performance data (Google Sheets/Excel) and translating numbers into clear status reports.
Highly detail-oriented and capable of managing multiple projects and vendor timelines simultaneously in a fast-paced environment.
A self-starter who takes ownership of the execution process and seeks out ways to improve operational efficiency.
Qualifications
Bachelor's degree in marketing, business administration, or a related field is preferred, or equivalent experience.
Skills
Excellent communication and collaboration skills.
Ability to work independently and as part of a team.
Proficiency in Microsoft Office Suite.
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retail Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commute Transit Program
Subscription Discounts
Employee Referral Program
Pay
$80,000.00 - $100,000.00
Schedule
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Business Area
Dow Jones - Marketing
Job Category
Marketing & Product Management
Union Status
Union role