Brand Manager, PATRON (Paid Media)
About the role
As a Brand Manager, you are an extension of the PATRÓN Brand Team and will play a critical role in shaping how the brand connects with consumers through world-class media planning. While you bring deep expertise in media, you will operate as a well-rounded Brand Manager with exposure across the full marketing mix, contributing to broader brand strategy and execution.
Responsibilities
Impact Culture Through Creativity – Create culture-shaping connections
Support the Brand team in developing and executing the U.S. media strategy and full-funnel connections plan, ensuring the brand shows up consistently and powerfully across all touchpoints
Drive execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment
Manage media agency team day-to-day, ensuring high-quality delivery, innovation, and continuous optimization of media plans
Accelerate Business Performance – Act like the brand owner
Manage media A&P budget, including planning, allocation, reconciliation, and PO governance, ensuring disciplined financial management
Track, analyze, and optimize media performance through defined KPIs and M&E frameworks (execution, effectiveness, efficiency)
Develop Winning Strategies – Create iconic brand and growth strategies
Translate brand strategy into integrated media architecture across the consumer journey, defining channel roles and investment priorities
Requirements
5+ years of paid media experience (in-house, agency, CFMG, etc.)
Strong brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations
Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints
Solid financial acumen with experience managing 7 figure budgets and understanding profit drivers
Excellent stakeholder management and cross-functional collaboration across Marketing, Commercial, and external partners
Strong storytelling and communication skills, with the ability to influence senior stakeholders and inspire agency partners
High level of ownership, agility, and ability to manage multiple priorities in a fast-paced environment
Deep expertise in media strategy, planning, and execution across paid, owned, and earned channels
Strong understanding of full-funnel media planning, channel roles, and performance optimization
Hands-on experience working with media agencies, including briefing, performance management, and optimization
Strong knowledge of marketing effectiveness, measurement frameworks, and media KPIs
Skills
Strong brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations
Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints
Solid financial acumen with experience managing 7 figure budgets and understanding profit drivers
Excellent stakeholder management and cross-functional collaboration across Marketing, Commercial, and external partners
Strong storytelling and communication skills, with the ability to influence senior stakeholders and inspire agency partners
High level of ownership, agility, and ability to manage multiple priorities in a fast-paced environment
Deep expertise in media strategy, planning, and execution across paid, owned, and earned channels
Strong understanding of full-funnel media planning, channel roles, and performance optimization
Hands-on experience working with media agencies, including briefing, performance management, and optimization
Strong knowledge of marketing effectiveness, measurement frameworks, and media KPIs
Benefits
The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay PackageCompetitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life InsuranceEmployee Assistance ProgramsBest-in-class, family-friendly, and inclusive leave policies
Pay
Competitive Pay Package
Schedule
Full-Time