Brand Manager, Entertainment

What You’ll Do

• Drive brand performance
• - Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
• - Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
• - Manage and coordinate brand activity across the various functions including business development, marketing, finance, legal and other functions as needed.
• - Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
• - Work with the Creative team on asset development, partner presentation and pitches as well as branded support materials on a global basis.
• - Oversee financial reporting for all partners, including AR and royalty tracking.
• - Lead seasonal and annual forecasting to support budget achievement.
• Manage licensee partner relations
• - Consolidate and organize key business development tools for licensees (i.e. product catalogs, marketing plans, sales forecasting).
• - Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
• - As needed, act as key liaison to facilitate relationships between licensee(s), retailers and other Authentic opportunities on a global basis.
• Drive brand development
• - Work in tandem with EVP, Directors, and other brand stakeholders to map out product and category strategies that sustain and grow the brand globally.
• - Build and maintain organized processes for internal communication, alignment and timely delivery of deliverables to partners and talent.
• - Maintain excellent communication and relationships with talent stakeholders and respective teams to ensure best in class support for all branded initiatives.
• - Identify retail and product trends, prospective new categories, distribution and partners to build the brand awareness globally.
• - Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
• - Identify NIL and endorsement opportunities that will build the brand awareness and enhance the overall brand perception on a global basis.
• - Support business development globally by concepting new brand pitches, storytelling and expansion opportunities.
• - Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans.
• Facilitate effective licensing operations
• - Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
• - Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes including but not limited to product approval and sku management, and photographer archive administration.
• - Manage legal operational support including amendments, contract renewals, customs clearances, trademark management and all relevant support documentation.

Must Haves

• 3+ years of experience in merchandising, business development, brand marketing or licensing program management.
• Fluency in Spanish (written and verbal) — required for daily communication with Spanish-speaking brand stakeholders.
• Experience in talent management and/or brand building for talent.
• Bachelor’s degree in a relevant field or commensurate work experience.
• Proven experience in brand management, with a strong background in merchandising, fashion licensing, and global brand strategy.
• Possesses a strong understanding of how product licensing deals are identified and negotiated.
• Is experienced managing licensing deals in a variety of product categories.
• Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
• Has a hands-on background with forecasting, budgeting, and analyzing royalty revenue data.
• Is an excellent communicator; verbal, written, and in the room.
• Exhibits excellent attention to detail, is organized, and has a bias for action.
• Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)
• Works well independently.

Primary Location Salary Range

$85,000 - $95,000