Associate Manager - Consumer Insights

Responsibilities

• Lead the initiation, design & analysis of primary consumer research programs that support business decisions & identify opportunities for the Wendy's brand focusing on secondary product platforms.
• Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding & leveraging external industry & cultural trends.
• Demonstrates project management principles in leading consumer learning programs incorporating project objectives, responsibilities, timing and budget considerations. Leads external research partners to ensure high quality performance while ensuring best-in-class practices are fully leveraged including traditional and emerging techniques.
• Leverage written and oral communication skills to not only summarize and communicate consumer insights but to guide and influence the cross-functional organization in developing business strategies against these insights.
• Effectively collaborate cross-functionally (especially across Marketing, R&D, and Operations) to develop strategic business plans while ensuring the voice of the consumer is fully appreciated and utilized across the organization; champion a 'Consumer is Boss' mentality across the organization.

Qualifications

• Bachelor's Degree
• Travel: 15%

Pay

$81,000.00 - $138,000.00 Annually