Jobs · Marketing · New York

Associate Manager, Brand Marketing, Being Frenshe

Maesa · New York, United States · 1 mo ago
Marketing$75k–$85k/yrFull-time
We need to output HTML fragment with sections: About the role (already present), Responsibilities, Qualifications, Benefits, Pay, Schedule maybe. We must not repeat job title. Use

for section headings. Use
  • for any list of duties/requirements/benefits. Use

    for prose. Remove boilerplate, navigation, etc. Keep all substantive info. We need to parse the posting. First part: intro about MaesaMagic etc. That's likely not needed? It's about company description. Should we keep? It's substantive but not part of role? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should keep company description? It's not a section heading but could be in a

    before sections. The role description includes "About The Role". We'll output a

    with that intro? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". So we can include a paragraph about Maesa and then the role. We need sections: About the role (maybe we can use heading "About the role"? The instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should include

    About the role

    then prose. Responsibilities: list bullet points from "Key Responsibilities". Use
    • . Qualifications & Requirements: heading maybe "Qualifications". Use
      • . Benefits: from "What We Offer": includes salary range, bonus, benefits description. Pay and Benefits separate? The instruction: "Prefer a few substantive sections over many thin ones." Could combine Pay and Benefits? But they said use headings for Pay, Schedule, Benefits separately if present. We have Pay info: "$75,000/yr - $85,000/yr. Exact compensation may vary...". Also bonus eligibility. Benefits: health insurance, wellness programs, life and disability insurance, retirement savings plans, generous paid time off, hybrid office setup, paid leave options. Schedule: "This role is based in our Manhattan office and requires on-site presence 3 days per week." That's schedule/hybrid. Thus we can have sections: About the role, Responsibilities, Qualifications, Pay, Benefits, Schedule. Or combine Pay and Benefits? Better separate as they have distinct headings. We must not include sections with placeholder text. All have real content. We must not include Job ID etc. Not present. We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is "Our Commitment to You", "Our EVP". Those are maybe boilerplate? They are values statements. Might be considered substantive? They are not directly about role but could be considered company culture. The instruction says preserve ALL substantive information; do not invent or summarize away detail. So we might keep them as a paragraph maybe under a section like "About Maesa" but we don't have heading for that. Could include a

        after intro before sections. However they said "Prefer a few substantive sections over many thin ones." Could include a section "About Maesa" but not in list of allowed headings? The list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They gave examples but not exclusive? It says "use

        for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can use those headings; we could also use other headings but they'd be non-standard. Safer to stick to those. So we can put the Maesa description in a

        before the first heading. Now we need to ensure we don't include duplicated lines. The responsibilities list includes many items; we need to capture each bullet. Let's extract responsibilities: - Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends. - Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives. - Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility. - Commercial readiness - Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready. - Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots. - Influencer & Social Media – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams - Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities via events and customer service. - Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities. - Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI. - Brand + Product Management – Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives. We'll make each a

      • . Qualifications & Requirements list: - Bachelor’s Degree in related field of study - 2-3 years of brand marketing/brand management experience; CPG experience preferred. - Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning. - Excellent communication and collaboration skills to work across teams. - Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities. - Skilled in creating marketing collateral & presentations - Strong proficiency in Microsoft Office: Power Point, Excel, Word - Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms. - Social media savvy, knowledge of beauty and category trends on TikTok - Flexibility and willingness to take on additional responsibilities when needed. We'll make each a
      • . Pay: "$75,000/yr - $85,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance." We'll put in

        under

        Pay

        . Benefits: "Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees" We'll put in

        under

        Benefits

        . Schedule: "This role is based in our Manhattan office and requires on-site presence 3 days per week." We'll put in

        under

        Schedule

        . Now About the role: we need to include the paragraph(s) under that heading. The "About The Role" paragraph: "We are seeking a passionate and driven Associate Brand Marketing Manager to join our team and support the next stage of growth for Being Frenshe. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives. As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You’ll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking. In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints. Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact. This role is based in our Manhattan office and requires on-site presence 3 days per week." Note the schedule sentence appears again; we might duplicate. But we already have schedule section; we could keep it in About the role but maybe remove duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should keep it, even if duplicate. However we might avoid duplication by not repeating same sentence in schedule section? But schedule section is required to reflect the info; we could keep both. It's okay. Now we also need to include the initial Maesa description before About the role heading. Let's capture that: "#MaesaMagic The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com." We'll put that as a

        before the first heading. Now we need to ensure we don't include any boilerplate like "Our Commitment to You", "Our EVP", etc. Those appear after the benefits section. We should remove them. Thus final HTML fragment:

        #MaesaMagic The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com.

        About the role

        We are seeking a passionate and driven Associate Brand Marketing Manager to join our team and support the next stage of growth for Being Frenshe. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives. As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You’ll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking. In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints. Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact. This role is based in our Manhattan office and requires on-site presence 3 days per week.

        Responsibilities

        • Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
        • Campaign Management – Assist in planning and detailed execution

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