Associate GTM Manager, Premium Portfolio

About the role

The Associate GTM Manager, Premium Portfolio helps shape and manage the premium product portfolio for the Americas. This role leads the development of regional portfolio plans and recommendations across lineup architecture, pricing, positioning, assortment, and lifecycle strategy, translating consumer, retailer, competitive, and commercial insights into actionable recommendations that inform portfolio decisions. Working across North America GTM, Global GTM, Global Product, Sales, Marketing, Finance, and Supply Chain teams, this individual represents Americas market requirements in global planning and translates global product direction into a winning regional portfolio and sell-in strategy. The ideal candidate combines strong commercial judgment, analytical rigor, deep understanding of Americas consumers and retail channels, and the ability to influence stakeholders through facts, business logic, and data-driven recommendations. Located in Bedford, Massachusetts.

Responsibilities

• Lead the annual planning process and support day-to-day management of the Americas premium product portfolio by coordinating key inputs and milestones and aligning regional and global stakeholders around portfolio priorities and recommendations.
• Translate Americas market requirements into a proposed annual regional lineup for new and existing premium products, defining product and SKU roles, target consumers, competitive positioning, channel strategy, portfolio fit, and target price bands.
• Use consumer research, retailer feedback, competitive activity, category performance, market trends, and financial insights to shape recommendations for MSRP, pricing architecture, retailer exclusives, product derivatives, assortment strategy, positioning, lifecycle actions, and future product requirements.
• Represent Americas market requirements in global product planning discussions and contribute fact-based business cases and recommendations that inform global and regional product decisions.
• Partner with Sales and Marketing to translate portfolio strategy into launch messaging, product education, sales-enablement tools, sell-in materials, and retailer-specific portfolio narratives.
• Monitor portfolio, tier, and SKU performance throughout the product lifecycle; identify opportunities, recommend corrective actions across pricing, assortment, positioning, lifecycle strategy, and commercial investment, and present performance updates, business cases, and strategic tradeoffs in regional and global business reviews.
• Build strong working relationships across North America and China-based teams, aligning stakeholders around fact-based recommendations and clear decision frameworks.

Requirements

• 5+ years of experience in consumer electronics, smart home, appliances, durable consumer goods, or related consumer technology industries.