Associate, Earned Media

About the role

Weber Shandwick is seeking an Associate, Earned Media to join our Integrated Media team in the Central Region. This role supports campaign development and execution for integrated campaigns, events, and partnerships, driving awareness, reach, and engagement for multiple clients.

Responsibilities

• Serves as a key integrated team member in support of national and global campaigns, including developing and maintaining action plans, goals and objectives, media materials and campaign strategies in collaboration with and support from senior team members
• Generates ideas and drafts materials (e.g., announcements, written content, press Q&A, proposals and reports), across a range of consumer and corporate programs
• Attends client events and manages on-site media and influencers at local and national events
• Maintains a keen interest in current news and cultural trends; proactively shares insights with teams and clients to inform plans, strategies and activations
• Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Actively engages in daily client communication and manages detailed tasks with the account and client teams
• Develops and manages project timelines, call agendas and recaps as well as integrated weekly action plans to ensure all deadlines on client programs are met
• Is highly collaborative and thrives in an environment where they work with a range of more junior and senior team members

Requirements

• 1+ years of public relations experience at an agency or in-house; consumer experience strongly preferred
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

Qualifications

The ideal candidate brings consumer brand experience and is deeply immersed in consumer culture. Experience may span categories such as food and beverage, grocery, retail, sustainability and other consumer-focused sectors. They also bring a strong point of view on what’s trending across media, social platforms, and the broader cultural landscape.

Skills

Not specified

Benefits

Not specified

Pay

$50,000 - $55,000

Schedule

Minimum of three days a week in the office, with a goal to increase this requirement over time.