Associate Director, Video Solutions

About WPP Media: WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by our pioneering agentic marketing platform, WPP Open — we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the role

This newly created role is pivotal within the WPP Media Solutions team and key to driving the overall WPP Media Solutions agenda forward. The Associate Director Video Solution will be responsible for improving proprietary Advanced TV, Advanced Video, and Data-Driven Linear Solutions. They will make strategic supply, measurement, and creative capability decisions to enhance these solutions and work closely with the Solutions Deployment & Optimization team to prioritize and execute solution requests.

Responsibilities

• Collaborate with key stakeholders on the Video Solutions roadmap and ensure well-defined, prioritized features that align with the company’s product vision and value.
• Embed principles of continuous improvement for Video Solutions.
• Ingest client feedback into the video solution roadmap.
• Develop video solution case studies with account teams.
• Work closely with Investment, Choreograph, and the marketplace to include the best measurement, rates, data, creative, and tech into Video Solutions.
• Own some Video Solution development workstreams, from ideation to launch and education.
• Coordinate across teams to develop internal workflow processes and implementation guidelines for new media products.
• Oversee product marketing to create content around media product differentiators and benefits.
• Act as a thought leader across the organization and in the marketplace.
• Represent the US in all Media Solution conversations around Advanced TV and Advanced Video.
• Collaborate cross-holding and specialty groups to develop unique and differentiated business models and partnerships.

Requirements

• Autonomous, assertive, and solutions-oriented leader.
• Minimum 6 years of experience in Solutions or Video Investment roles.
• Ability to distill complex ideas and processes into tangible tasks and execute on them.
• Comprehensive knowledge of the linear, online video, CTV, and addressable landscape and major players in the marketplace.
• A passion and curiosity for digital marketing, digital media, and measurement.
• Experience building relationships with stakeholders such as data providers, publishers, technology platform providers, operations, and account services.
• Sound business judgment and commercial acumen.
• Demonstrated ability to meet or beat assigned targets and deadlines.
• Effective and engaging written communication and presentation skills.

Pay

US Pay Range: $75,000 - $180,000 USD

Benefits

We offer a competitive benefits package. For more details, visit https://mybenefits.wpp.com/public/welcome.