Associate Director, Video

Position Summary

The Associate Director, Video is responsible for leading the strategic planning, investment, and execution of linear and CTV campaigns across national and local markets. This role serves as a key day‑to‑day lead for video investment, overseeing the development of media recommendations, managing partner relationships, and ensuring campaigns deliver against client objectives. The ideal candidate brings deep expertise in linear television planning and buying, strong marketplace knowledge, and a proven ability to lead teams while driving exceptional client service.

Key Responsibilities

• Linear TV Planning & Buying – Lead the development and execution of national and local linear television strategies aligned with client business objectives.
• Create and present media plans, marketplace recommendations, audience strategies, and investment approaches.
• Oversee the negotiation and stewardship of linear television investments across broadcast, cable, and syndication partners.
• Monitor campaign delivery, audience guarantees, pricing performance, and make‑good activity.
• Identify marketplace trends, programming opportunities, and inventory strategies that drive client value.
• Ensure all plans align with budget, audience, and KPI requirements.
• Client Leadership – Serve as a primary point of contact for clients on linear video investment matters.
• Present strategic recommendations, performance updates, and marketplace insights to clients and senior stakeholders.
• Translate complex media data into actionable business recommendations.
• Team Leadership & Development – Manage and mentor Video Managers, Sr. Associates, and Associates.
• Foster a collaborative environment focused on accountability, development, and continuous improvement.
• Review planning and buying work to ensure accuracy, quality, and strategic rigor.
• Support career growth and provide ongoing coaching to team members.
• Partner Management – Build and maintain strong relationships with network, station, and rep partners.
• Evaluate proposals and negotiate favorable pricing, value‑add opportunities, and marketplace positioning.
• Leverage partner relationships to uncover innovative opportunities and maximize efficiencies.
• Financial & Operational Oversight – Maintain oversight of budgets, allocations, reconciliations, and investment tracking.
• Ensure buying activities comply with agency and client guidelines.
• Collaborate with finance, operations, and activation teams to resolve billing, delivery, and inventory issues.
• Drive process improvements that enhance efficiency and planning effectiveness.

Requirements

• 5+ years of experience with advertising, marketing, and media principles.
• Deep knowledge of media dynamics, including performance of individual elements and integrated campaigns.
• Understanding of investment‑side functions and strategic business unit competencies.
• Proven ability to foster a cohesive team, providing leadership and instruction.
• Strong grasp of marketplace dynamics and ability to formulate marketplace strategies with senior leadership.
• Excellent communication skills with a focus on presentation excellence.

Compensation

Salary range: $70,000 – $125,000.

Workplace Policy

Omnicom requires employees to work in the office at least three days per week, with a goal to increase this requirement over time.