Associate Director, Video

Position Overview

The Associate Director, Video Partnerships is a high‑level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role demands deep knowledge of the video space, media research and systems, the ability to juggle multiple tasks, and negotiating media partnerships. The Associate Director helps lead strategic direction and acts as a marketing partner for clients, serving as an expert on the client’s business within the agency.

Responsibilities

• Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s.
• Identify synergistic and/or targeted opportunities on an ongoing basis for clients to further drive their business.
• Accountable for video plan output timeliness, accuracy, and overall excellence.
• Plan, direct, supervise, resolve, and coordinate work activities of the team and handle all personnel requirements for immediate staff, including training and development.
• Develop processes and manage the team to ensure superior stewardship, optimization, delivery, and cross‑platform post‑analysis, while freeing up time for creative approaches.
• Prepare and deliver proposals to various audiences.
• Provide partnerships support for new‑business pitches, including cost exercises.
• Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business, and support MAGNA aggregate negotiations across appropriate channels.

Required Skills and Experience

• National broadcast media buying experience with demonstrated technical and negotiating skills.
• Understanding of marketing, advertising, and media data sources—including measurement methods, reporting, media concepts, terms, creative, and budgeting.
• Superior analytical abilities and quantitative skills with the ability to translate data into well‑articulated ideas.
• Knowledge of buying, planning, client presentation, and reporting.
• Technical proficiency, particularly with media systems and Microsoft Excel, Word, and PowerPoint.

Desired Skills and Experience

• 6+ years of relevant experience, including 3+ years of supervisory experience.
• Demonstrated critical thinking and problem‑solving abilities.
• Understanding of research tools.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition.

Pay

Salary range posted at $115,000. Actual compensation will depend on factors such as market considerations, tenure, skill set, experience, and qualifications.

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending accounts
• Life insurance
• Disability coverage
• Employee discount program
• Employee stock purchase program
• Paid family benefits