Associate Director, Regional Marketing- Northeast

About the role

The Associate Director of Regional Marketing (ADRM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans. The ADRM will be responsible for the direct supervision of two or three RMMs while being responsible for his/her specific regional responsibilities. The ADRM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the ADRM works within a team-based environment to optimize brand performance across AbbVie Immunology. The ideal candidate will reside in the New York or Boston area.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion; ensure regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Continually apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
• Provide in-depth insights based on the brand's key business questions to inform marketing strategy, resource optimization, and tactic development that drives brand performance
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
• Understand a geographical area's market drivers, competitive landscape, provider dynamics, and competitive intelligence across the assigned geography
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie's Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• Experience working in a collaborative environment with integrated, cross-functional teams by understanding priorities, key responsibilities, and influencing without direct authority to drive results
• Ability to navigate a field and headquarters-based matrix organization to impact and/or drive decision-making across functions to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting pharmaceutical products

Qualifications

• Bachelor's Degree
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• Travel up to 75% of the time including some evenings and weekends

Benefits

• Comprehensive package including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) for eligible employees
• Eligibility to participate in long-term incentive programs

Pay

The compensation range described is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and the Company may ultimately pay more or less than the posted range. This range may be modified in the future.