Associate Director, Regional Marketing

About the role

The Associate Director, Regional Marketing plays a crucial role in supporting BeOne's hematology oncology products, particularly Brukinsa (zanubrutinib), through the development and execution of KOL customer strategies and tactics. This position requires collaboration across various departments including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.

Responsibilities

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Brukinsa in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in Chronic Lymphocytic Leukemia (CLL) and current indications.
• Build strong partnerships with external KOL customers and influence commercial strategy with internal partners and stakeholders.
• Represent BeOne at key US and ex-US meetings, conferences, and functions as needed.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose.
• Partners with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy.
• Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization.
• Develop promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa in current and future indications.
• Execute integrated commercial advisory boards to gain insights that will inform brand strategies.
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies.
• Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews.
• Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values.

Requirements

• Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
• 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.).
• 3+ years of experience in Hematology Oncology sales and/or marketing preferred.
• Biotech or pharmaceutical US marketplace launch experience preferred.
• Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues.
• Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks.
• Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration.
• Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
• Travel 50% or more globally.

Qualifications

• Bachelor’s degree required.
• Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
• 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.).
• 3+ years of experience in Hematology Oncology sales and/or marketing preferred.
• Biotech or pharmaceutical US marketplace launch experience preferred.
• Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues.
• Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks.
• Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration.
• Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
• Travel 50% or more globally.

Skills

• Communication
• Strategic Agility
• Achieving Results
• Teamwork/Collaboration

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness

Pay

$155,800.00 - $205,800.00 annually

Schedule

Full-time