Associate Director, Regional Marketing

About the role

The Associate Director, Regional Marketing plays a crucial role in developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne’s hematology oncology products, particularly Brukinsa (zanubrutinib), in the US. This role requires collaboration with cross-functional partners such as Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.

Responsibilities

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa, to ensure advocacy development in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in Chronic Lymphocytic Leukemia (CLL) as well as current indications.
• Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders.
• Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed.
• Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa in current and future indications.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose.
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization.
• Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan.
• Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies.
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies.
• Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews.
• Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values.

Qualifications

• Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
• 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.).
• 3+ years of experience in Hematology Oncology sales and/or marketing preferred.
• Biotech or pharmaceutical US marketplace launch experience preferred.
• Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues.
• Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks.
• Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration.
• Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
• Travel 50% or more.

Benefits

Salary Range: $155,800.00 - $205,800.00 annually. BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor.

All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan.

The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.