Associate Director, Regional Marketing - New York / Connecticut

Purpose

As part of the field‑based Product & Portfolio Squad, the Associate Director, Regional Marketing will engage and develop Thought Leaders (TLs), generate insights for strategic decision‑making, execute regional meetings, and deliver programs to Healthcare Professionals for Bayer’s Cardiovascular Renal Portfolio in New York and Connecticut. Travel up to 50% within the territory.

Key Responsibilities

• Strategic Thought Leader (TL) Engagement – establish and maintain TL relationships, engage target customers across channels, develop a regional advocate TL base, identify and recommend TLs for insight, maintain deep clinical expertise, collaborate on sentiment tracking and TL strategy.
• U.S. Congresses & Regional Conventions – coordinate and execute company presence at conferences, lead TL meetings, support senior‑leadership encounters, attend scientific sessions, maintain regional market intelligence on opinion leaders, treatment trends, payer dynamics, and brand opportunities.
• Speaker Bureau Engagement – lead marketing‑initiated peer‑to‑peer (P2P) program execution, support promotional speaker‑bureau development, collect insights from conferences and symposiums, and feed recommendations to P2P content.
• Local Marketing Initiatives and Programs – own or contribute to local and national marketing projects, participate in platform teams (speaker bureau, contracting, congress planning), and tailor brand materials and digital solutions to local needs.
• Insight Generation and Field Partnership – coordinate and share customer insight with sales consultants, AGMs, and internal partners; execute the regional marketing plan aligned with national strategy; lead advisory boards, develop objectives, oversee execution, and disseminate outcomes; collaborate with local teams on sponsorships, conferences, and events; share knowledge across matrix teams.

Required Qualifications

• Bachelor’s degree.
• Valid driver’s license and clean driving record.
• 5–7 years of experience in the pharma/biotech industry, including at least 2 years in a customer‑facing role.
• 2 years of experience within the cardiovascular therapeutic area.
• Proven accomplishment in developing and executing strategic business approaches.
• Track record of sales, customer‑facing success, or superior project management.
• Significant experience creating, maintaining, and growing relationships with key customers and stakeholders.
• Ability to advance parallel initiatives in a fast‑paced environment, with strong attention to detail, ownership, independence, and follow‑through.
• Proactive, results‑oriented, self‑starter motivated by challenging tasks.
• Demonstrated ability to work effectively cross‑functionally, both internally and with external partners.
• Willingness to travel 50%+ to customer engagements, medical conferences, patient‑advocacy events, and internal meetings (including evenings and weekends).

Preferred Qualifications

• Bachelor’s degree with a life‑science focus.
• Residence in or near the covered geography.
• Marketing or functional/leadership experience in sales training, sales management, account management, market access, or other commercial areas.
• Experience working with academic institutions and key accounts.

Compensation

Salary range: $143,280 – $214,920 per year. Additional compensation may include a bonus or commission where applicable.

Benefits

• Health care, vision, and dental coverage.
• Retirement plans.
• Paid time off and sick leave.
• Employee referral bonus.

Location

New York (Manhattan, Long Island, Queens) and Connecticut (Hartford).