Associate Director - Paid Media, Omnichannel

Key Responsibilities

• Lead strategic direction across multiple paid media clients, including search, social, programmatic, video, and emerging platforms.
• Own client relationships: Act as the senior day-to-day lead, guiding client conversations, delivering presentations, and ensuring media strategy aligns with their business objectives.
• Activate & Optimize: Maintain deep hands-on-keyboard expertise in at least one performance channel (SEM, paid social, programmatic, or others) and oversee executional excellence across all channels.
• Manage a team: Lead, mentor, and develop a team of media managers and specialists, ensuring growth, performance, and collaboration across accounts.
• Drive innovation: Translate client goals into cutting-edge media solutions, leveraging 1st party data, automation, and AI where applicable.
• Reporting & Insights: Oversee analytics, testing strategies, and performance reporting. Present clear, compelling narratives to internal and external stakeholders.
• Collaborate cross-functionally: Partner with creative, data science, influencer, and SEO teams to deliver holistic marketing programs.

What We’re Looking For

• 5–7+ years of digital media experience, ideally in an agency setting.
• In-depth expertise in at least one paid channel (Search, Social, Programmatic, Retail Media, etc.).
• Proven success managing and growing multiple client accounts simultaneously.
• Strong people management skills — experience leading and developing junior to mid-level team members.
• Exceptional presentation and communication skills; comfortable leading meetings with senior-level clients.
• A strategic mindset with strong attention to detail, timelines, and KPIs.
• Experience with tools like Google Ads, Meta Ads Manager, DV360, SA360, or other media platforms and dashboards.

What Sets Us Apart

• Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our sellers) a genuine edge.
• 7x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.
• Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.

Compensation & Benefits

• Competitive salary of $105,000 - $120,000 depending on experience, plus performance-based bonus structure
• Regular performance reviews with quarterly growth path check-ins
• Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
• 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
• New MacBook Pro and access to cutting-edge AI tools across the agency
• Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
• Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition