Associate Director, Paid Media

About the role

The Associate Director of Paid Media is responsible for growing a $1M+ paid media portfolio and leading a team of 2–4 Paid Media Managers. Key responsibilities include:

• Own and grow a $1M+ ARR portfolio of strategic paid media accounts, driving 20%+ growth through expansions, performance improvements, and new-channel rollouts.
• Maintain ≥95% client retention across the portfolio, with Net Revenue Retention ≥120%.
• Manage and develop a team of 2–4 Paid Media Managers — set ownership, KPIs, and performance standards; coach the team to deliver strong results consistently.
• Build standardized playbooks for client communication, performance diagnostics, and strategic recommendations — reducing variability and improving the client experience.
• Implement AI systems that reduce manual work by 30%+ across the team, and codify them into reusable workflows.
• Roll out new channels (LinkedIn, programmatic, CTV) with repeatable, multi-account frameworks.
• Ensure every account receives 2+ proactive recommendations per month.
• Step into high-stakes or high-risk client situations when needed — saves, escalations, renewals.
• Raise the quality of strategic thinking across the team without becoming the bottleneck.

Requirements

You must have:

• 8+ years in paid media with deep, hands-on expertise across Google Ads AND Meta (agency, in-house, or consulting).
• 3+ years managing a paid media team (2+ direct reports) AND owning a client portfolio at $1M+ scale.
• Strong client presence, including in high-stakes situations like saves, escalations, and renewals.
• Working fluency across emerging paid channels (LinkedIn, programmatic, CTV).
• Partner well across functions — collaborating with SEO, creative, and CRO leaders to embed paid insights in broader growth strategy.

Qualifications

You should also have:

• Experience using AI at a systems level — building workflows the team adopts, not just personal prompts.
• Strong communication skills and ability to create confidence with senior client stakeholders.
• Ability to develop the people around you — your direct reports grow faster because they work with you.

Skills

Key skills include:

• Strategic thinking and growth mindset.
• Team leadership and coaching.
• Client relationship management.
• AI implementation and workflow design.
• Emerging channel knowledge (LinkedIn, programmatic, CTV).
• Collaboration across functions.

Benefits

Benefits include:

• Medical, dental, and vision insurance after your first month of employment.
• 401(k) with 100% match up to 4% of your salary.
• $50K life insurance policy, paid 100% by the company.
• 12 weeks of paid family leave, effective after the first year of employment.
• Flexible unlimited paid time off.
• $100 utilities stipend, paid out as an extra $50 per paycheck.
• $60 UberEats credit each month.
• A MacBook, keyboard, and mouse.
• $500 WFH office reimbursement.
• Full-time remote work.

Pay

Compensation for this role is $100,000 - $120,000 annually. Final compensation will be determined based on the candidate's experience, skills, and qualifications.

Schedule

This role is fully remote and can be worked from anywhere.