Associate Director, Paid and Earned Media

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned, and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning fuels continuous growth.

Responsibilities

• Own the full Paid Media ecosystem, from strategy to execution, across DTC & HCP channels, for Branded and Market Development programs.
• Develop and coordinate compelling DTC and HCP paid media plans with TA and Brand leads, Omnichannel colleagues, and other relevant stakeholders to align with brand positioning and messaging.
• Identify innovative opportunities and coordinate across stakeholders for endorsement for test & learn.
• Manage agency partners for the portfolio of TAs and brands.
• Integrate strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts.
• Work with media AOR and Orchestration to ensure appropriate planning, execution, optimization, and analysis of all media activities while ensuring media buys are targeted efficiently and effectively.
• Support Market Development Paid Media and Media Integration efforts in partnership with patient marketing teams and Product Communications.
• Partner with Brands to integrate influencer marketing into brand programming.
• Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics.
• Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting, and optimization.
• Contribute thought leadership by identifying influencer and social trends and turning them into actionable POVs.
• Support the Media Director, Paid & Earned in cross-functional working groups and functional area-specific leadership projects.
• Work closely with TA and Brand leads (DTC + HCP) to ensure alignment on media strategy plans.
• Collaborate with Orchestration teams to ensure alignment on strategy, planning, and execution.
• Identify innovative and emerging opportunities, present to stakeholders, provide POVs, and partner cross-functionally to establish POCs to test and learn.
• Accountable to manage the brand/portfolio media budget in conjunction with the overall media plan.
• Determine set-up, including testing methodologies, reporting requirements, and modeling requirements, to ensure appropriate implementation and execution of the plan.
• Translate data and KPIs to actionable insights and key learnings.
• Develop a robust and intelligent “test-and-learn” approach to campaigns and emergent trends.
• Partner with Commercial Effectiveness and external vendors to contract, create, measure, and report on media conversion tracking.
• Follow internal and external procedures in managing contracts.
• Monitor/manage agency expenses while looking for efficiency opportunities to maximize value.
• Optimize spend and ensure that resources are appropriately allocated and quantities of services are maintained while costs remain on track and according to budget.
• Participate/host media plan-specific status and optimization weekly, bi-weekly, monthly, and quarterly meetings when appropriate.
• Regularly track and reconcile expenses to ensure the budget is on track.

Qualifications

• Requires a Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
• 10+ years of paid media marketing experience required, preferably with digital experience.
• Curious, challenger mindset, who embraces test & learn.
• Experience working with external media agencies required.
• Demonstrated ability to successfully operate in a fast-paced, dynamic environment.
• Excellent strategic planning skills along with the ability to translate into tactics and operationalize for execution.
• Knowledge of the pharmaceutical industry, including Medical, Regulatory, clinical processes, and market dynamics.
• HCP and Patient tactical experience planning and driving impactful customer experiences preferred.
• Proven success in developing strategy through expert understanding of paid media.
• Ability to manage complexity, including the leadership of work across competing priorities.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable paid media strategies to guide customer experiences.
• Strong understanding of regulatory, compliance, and ethical considerations in engaging with HCPs and patients.
• Proven track record of innovative customer experience tactics/high impact results (based on metrics/ROI).
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up.
• Excellent communication and stakeholder management skills, with the ability to influence across organizational levels and collaborate with cross-functional teams across the organization.
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity.
• Excellent leadership skills with the ability to inspire and motivate others.

Benefits

• Medical, dental, and vision coverage.
• Life insurance and disability insurance.
• 401(k) savings plan.
• Flexible spending accounts.
• Employee assistance program.
• Tuition reimbursement program.
• Voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance, and auto/home insurance.
• Time off pursuant to sick time policy, flexible vacation policy, and parental leave policy.

Pay

The base compensation range for this position is $152,700 to $267,300. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and/or company vehicles depending on the position's level or other company factors.

Schedule

20-30% overnight travel required.