Associate Director, Earned Media
About the role
Join our growing Earned Media team at Real Chemistry, a global agency dedicated to transforming healthcare through innovative communications and marketing strategies. This role can be remote, based in TX, Carmel, IN, remote FL, remote TN, or remote PA.
Responsibilities
- Work directly with a variety of clients in the biotech and pharma spaces to manage media strategy, execution, and related internal/external media expectations.
- Serve as day-to-day client contact for media needs on select accounts and as a strong #2 on others.
- Manage and own media engagement with local, trade, and some national & top-tier media/journalists.
- Track and prepare media outreach summaries/updates for internal teams and clients.
- Support organic and new business development efforts (i.e. media research, slide preparation support, etc.) and actively contribute to new business decks, along with smaller-scale presentations representing earned media team.
- Manage media projects by anticipating challenges, maintaining media budgets, and collaborating with cross-functional teams.
- Lead broad-based earned media workstreams and manage internal and external client expectations.
- Maintain core relationships with reporters by meeting regularly and sharing learnings with teams and clients.
- Serve as knowledge relationship manager for key sponsored content outlets (STAT, etc.) and share information more widely.
- Provide integrated, 360-degree PESO thinking.
- Collaborate with the analytics and influencer teams to identify influencers to engage and activate.
- Accountable for training junior staff on Real Chemistry processes, responsibilities, and the healthcare media landscape.
- Integrate and collaborate with cross-functional leaders, understand cross-functional capabilities, and motivate cross-functional teamwork (social, paid, search, and analytics teams).
- Set clear performance objectives and utilize all management tools to communicate alignment and performance measures.
- Embody and incorporate Real Chemistry Core Values.
Requirements
- Bachelor’s degree or equivalent experience.
- Minimum 5 years of relevant experience.
- High-level understanding of how PESO plays out in today’s modern media world.
- Excellent project management skills, including solid attention to detail.
- Highest level of organizational, written, and verbal communication skills.
- Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- Highly organized self-starter, able to work independently and under tight deadlines.
Qualifications
- Adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow.
- Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- Highly organized self-starter, able to work independently and under tight deadlines.
Skills
- Adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow.
- Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- Highly organized self-starter, able to work independently and under tight deadlines.
Benefits
Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.
Pay
Competitive compensation package.
Schedule
Flexible schedule, with the option to attend the office two days per week, either at a Real Chemistry office or onsite with clients. Remote work is also available.