Associate Director, Media

About the role

The Associate Director, Media reports to the Director, Media Marketing and is primarily responsible for executing a centralized University social media strategy that aligns with institutional priorities such as brand awareness, student experience, enrollment, retention, alumni engagement, industry partnerships, and visibility of Drexel’s cooperative education program. The role serves as both an organic and paid social media resource, managing day‑to‑day marketing and advertising functions for UMAC clients, guiding advertising strategies, liaising with external vendors, overseeing multiple social media accounts, supporting crisis communications, promoting University events, and producing reports. This is a hybrid position, working in person twice a week and supporting events as needed.

Responsibilities

• Create content and effectively run UMAC‑managed social accounts, including Facebook, X, Instagram, YouTube, TikTok, and/or LinkedIn.
• Lead planning and execution of marketing strategies in support of University initiatives, enrollment goals, new programs, etc.
• Maintain a comprehensive social media content calendar to track upcoming dates, events, content requests, monthly reports, and social copy.
• Lead the University‑wide social media working group, providing vision, professional development, and thought leadership to peers from academic and administrative units.
• Manage monitoring of social media while identifying and escalating noteworthy chatter related to the University brand, crises, or local/regional events.
• Lead channel‑specific monthly reporting to demonstrate improvements in organic reach and engagement.
• Spearhead best‑practice processes and production guidelines/support for the campus community and maintain expectations.
• Develop and refine social listening topics to support monitoring efforts.
• Oversee advertising services managed by the Division of University Marketing and Communications on behalf of Drexel clients, while supporting strategists and other team personnel.
• Work closely with Media Relations, Publications, Enrollment Management & Student Success, Student Life, Alumni Relations, and other offices to mine, refine, produce, and disseminate engaging content for social channels.
• Other duties as assigned.

Required Qualifications

• Minimum of a Bachelor’s Degree in Journalism, Marketing, Public Relations, Communications, English, or a related field, or the equivalent combination of education and work experience (see Equivalency Chart).
• Minimum of 2 years of proven experience in social media management and strategy or a related field.
• Experience in audio and video creation, animation, production, graphics, and multimedia software.
• Experience developing and executing data‑driven organic social media content, with a strong emphasis on video content.
• Strong time and project management skills.
• Excellent interpersonal communication and client‑relation skills.
• Proficiency with the standard Microsoft Office Suite.
• Ability to work occasional weekends and after‑hours to support events as needed.

Preferred Qualifications

• Experience managing institutional social media platforms and associated analytics suites.
• Experience in marketing and advertising activities, including media buying, copywriting, SEO, and production management.
• Ability to master a variety of content and project management systems.
• Familiarity with best practices in academic marketing and digital strategy.
• Agency experience in marketing, advertising, or public relations settings.
• Experience in CRM management and content management systems.

Compensation

Compensation for this exempt, grade L position ranges from $69,070 to $103,600 per year. The offered rate will vary based on the successful candidate’s qualifications and experience, department budget, and an internal equity review. Applicants are encouraged to explore Drexel’s Professional Staff salary structure and Compensation Guidelines & Policies for additional details.

Location

University City, Philadelphia; hybrid/flexible work arrangement (in‑person twice a week, with additional event support as needed).