Associate Director, Media

Responsibilities

Lead and manage the day-to-day stewardship of client business.

Develop integrated media plan recommendations spanning tactical and high-impact/custom activations that meet client objectives.

Oversee campaign reporting and analytics, distilling key insights, takeaways, and optimization strategies.

Guide and nurture junior team members through all aspects of the planning process—including strategy development, partner RFPs, evaluation, negotiation, plan development, execution, reporting, optimization, and billing.

Provide oversight of campaign performance reporting and collaborate across teams to ensure continuous program evolution.

Lead client briefing meetings with senior stakeholders (e.g., CMO, Head of Marketing, Head of Product Distribution).

Advise team members in developing thoughtful, strategically grounded POVs that inform planning decisions.

Create professional development frameworks to ensure team members progress against career milestones.

Contribute to Ptarmigan thought leadership content.

Participate in new business efforts.

Collaboratively engage in Team Leadership Group meetings and work sessions.

Effectively manage projects, resources, and timelines for both internal stakeholders and clients.

Cultivate and strengthen key client relationships while managing expectations.

Balance big-picture strategic thinking with an ability to dive into the details when needed.

Requirements

5+ years of media planning and buying experience within a media agency environment.

Strong understanding of 360° media, including Digital (Search, Social, Video, Content, Display), Print, TV/OTT, OOH, and Audio.

Proven ability to develop high-level strategies and implement innovative ideas that drive results across the funnel—from awareness to lead generation.

Ability to analyze digital performance and report on KPIs and metrics across a variety of tactics.

Strong negotiation skills that secure incremental value for clients.

Proficiency in tools such as Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra.

Demonstrated ability to build highly productive, strategic relationships with media partners.

Excellent written and verbal communication skills, including strong PowerPoint and Excel capabilities.

A collaborative, consultative mindset—and a willingness to challenge the status quo.

Ability to multitask in a fast-paced environment while managing timelines and prioritizing deliverables effectively.

Qualifications

Preferred Qualifications:

• 5+ years of media planning and buying experience within a media agency environment.
• Strong understanding of 360° media, including Digital (Search, Social, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop high-level strategies and implement innovative ideas that drive results across the funnel—from awareness to lead generation.
• Ability to analyze digital performance and report on KPIs and metrics across a variety of tactics.
• Strong negotiation skills that secure incremental value for clients.
• Proficiency in tools such as Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra.
• Demonstrated ability to build highly productive, strategic relationships with media partners.
• Excellent written and verbal communication skills, including strong PowerPoint and Excel capabilities.
• A collaborative, consultative mindset—and a willingness to challenge the status quo.
• Ability to multitask in a fast-paced environment while managing timelines and prioritizing deliverables effectively.

Pay

New York: $100,000.00-$135,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.