Associate Media Director
Carmichael Lynch · Minneapolis, MN · Yesterday
$100k–$115k/yrFull-time
Responsibilities
- Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness.
- Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan.
- Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
Qualifications
- Experience in media planning and buying
- Strong negotiation skills
- Ability to track and analyze campaign performance
- Knowledge of various media channels and platforms