Associate Media Director
Position Summary
At Publicis Groupe, we lead the media investment for one of the most relevant brands in the Beauty category across the Spanish-speaking region. We are seeking an Associate Media Director who combines strategic thinking, full-funnel media expertise (with a strong digital focus), and proven ability to lead teams to take the account to the next level: more data, more creativity in planning, and more business impact.
Responsibilities
Design cross-channel media strategies (with a strong digital focus) that respond to brand, performance, and equity-building objectives within the Beauty category.
Plan integrated campaigns —always-on and innovation— aligned to the commercial calendar, product launches, and key category moments.
Lead and develop the direct team: set priorities, ensure quality of deliverables, and actively support each team member's professional growth.
Act as the strategic client point of contact, building a relationship grounded in trust, expert judgment, and proactivity.
Control budgets and investment flows with precision, anticipating deviations and proposing data-driven optimizations.
Manage multiple workstreams in parallel, coordinating internal teams (strategy, digital, performance, analytics, creative) and external partners (media owners, platforms, ad-tech vendors).
Negotiate with vendors and media representatives to secure the best commercial conditions and innovation opportunities for the brand.
Present recommendations at executive level (CMO, marketing directors) with clarity, confidence, and strong storytelling.
Translate data into actionable insights, connecting media metrics to business outcomes (sell-out, awareness, consideration, conversion).
Certifications and Skills
Native or fully fluent Spanish (C2 level) — written and spoken. This is a non-negotiable requirement.
5+ years of experience in media planning, buying, and management, with progressive levels of responsibility.
Experience leading teams (minimum 3 direct reports), including performance management, development, and conflict resolution.
Proven track record with CPG, Beauty, luxury, or lifestyle brands (experience with brands that combine brand-building and performance is highly desirable).
Strong digital media expertise: paid social, programmatic, search, retail media, influencer marketing, creators, and emerging platforms (TikTok Shop, Meta, etc.).
Strategic and critical thinking: ability to read the client's business beyond the brief and propose unconventional solutions.
Proficiency with planning and measurement tools (Nielsen, Comscore, Kantar, proprietary planning tools, and buying platforms).
Ability to manage significant budgets and billing processes with rigor.
Bachelor's degree in Advertising, Marketing, Communications, Business Administration, or related fields.
MBA or specialization in media/digital is a plus.
Qualifications
Bachelor's degree in Advertising, Marketing, Communications, Business Administration, or related fields.
MBA or specialization in media/digital is a plus.
Full professional fluency in Spanish (C2 level) — written and spoken.
Experience with brands that combine brand-building and performance is highly desirable.
Strong digital media expertise: paid social, programmatic, search, retail media, influencer marketing, creators, and emerging platforms (TikTok Shop, Meta, etc.).
Strategic and critical thinking: ability to read the client's business beyond the brief and propose unconventional solutions.
Proficiency with planning and measurement tools (Nielsen, Comscore, Kantar, proprietary planning tools, and buying platforms).
Ability to manage significant budgets and billing processes with rigor.
What We Offer
Work with one of the most iconic Beauty brands and a high-performing regional team.
Access to Publicis Groupe's global capabilities: data, technology, proprietary planning tools, and international training programs.
A real career path within one of the largest agency networks in the world, with opportunities for regional and international mobility.
A collaborative, diverse, and inclusive culture with continuous learning spaces (Marcel, Publicis University).
Hybrid work model, wellbeing benefits, flex days, and leadership development programs.
Competitive compensation, aligned to market and seniority of the role.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
We provide robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.