Associate Director, Paid Media
Clients Blackbox, Inc. · United States · 1 mo ago
RemoteRemoteOTHR$45/hrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes sections: About Clients Blackbox (company description), The Opportunity, What You'll Own (with subpoints), Requirements, Preferred Experience, How You Work, Benefits. We need to use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we should only include sections that have real specific content. The posting does not have explicit "Responsibilities" heading but "What You'll Own" is essentially responsibilities. We can map that to a heading like "Responsibilities". However instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we should only include sections that have real specific content. The posting does not have explicit "Responsibilities" heading but "What You'll Own" is essentially responsibilities. We can map that to a heading like "Responsibilities". However instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says we should use those headings if appropriate. It doesn't forbid using other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect we use those exact headings when applicable. So we need to map content to those headings.
We have:
- About the role: could be the company description and opportunity? The posting includes "About Clients Blackbox" and "The Opportunity". Could combine into About the role.
- Responsibilities: "What You'll Own" includes bullet points under Client Strategy & Relationships, Paid Media Performance, Copy & Creative Strategy, Tracking & Funnel Execution. Those are responsibilities.
- Requirements: list of requirements.
- Qualifications/Skills: maybe "Preferred Experience" could be Qualifications or Skills. But we have both Requirements and Preferred Experience. Could treat Requirements as Requirements, Preferred Experience as Skills or Qualifications. Since they ask to prefer few substantive sections over many thin ones, we could combine Preferred Experience into Requirements or Skills? But we need to preserve all substantive info. Could have a section "Qualifications" for preferred experience. Or "Skills" for preferred experience. Let's decide: Use "Requirements" for mandatory requirements. Use "Skills" for preferred experience (or "Qualifications").
- Benefits: list of benefits.
- Pay and Schedule: not provided, so we omit those sections.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to output only HTML fragment, no /, no markdown fences.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information.
Let's extract content.
Company description: "About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication."
That's prose.
The Opportunity: "This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention."
That's also prose, could be part of About the role or separate. We'll incorporate into About the role maybe.
What You'll Own: has subheadings: Client Strategy & Relationships, Paid Media Performance, Copy & Creative Strategy, Tracking & Funnel Execution. Under each bullet list.
We need to output as a list under Responsibilities. Could flatten all bullet points into a single
- list, preserving details.
Let's extract bullet points:
Client Strategy & Relationships:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance:
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy:
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution:
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements:
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience:
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
How You Work: prose paragraph.
Benefits:
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
Now we need to decide sections.
We'll have:
About the role
with prose combining company description and opportunity.
Responsibilities
with - list of all bullet points from What You'll Own.
Requirements
with - list of requirements.
Skills
with - list of preferred experience (or could be Qualifications). We'll use Skills.
Benefits
with - list of benefits.
We also have How You Work prose; could be included under About the role or as a separate section like "How You Work". But instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. How You Work is not in that list; but we could incorporate into About the role or maybe treat as part of Responsibilities? It's more about work style. Could be included under About the role as additional prose. To preserve all substantive info, we should include it somewhere. Perhaps add a
How You Work
but that deviates from suggested headings. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." implies those are examples, not exclusive. So we can use other headings as needed, but better to stick to those if possible. However we have a distinct "How You Work" section that is substantive. We could incorporate its content into About the role or Responsibilities as prose. Let's incorporate into About the role after the opportunity description.
Thus About the role will contain: company description, opportunity description, and How You Work paragraph.
Now we need to ensure we don't create empty sections.
Let's craft HTML.
We'll output:
About the role
...combined text...
Responsibilities
- ... each bullet ...
...
Requirements
...
Skills
...
Benefits
...
Make sure no extra whitespace issues.
Now compose the prose for About the role.
Combine:
"About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture. You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call."
That seems good.
Now Responsibilities list: we need to include all bullet points exactly as given.
Let's list them:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
- Set up and troubleshoot
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect we use those exact headings when applicable. So we need to map content to those headings.
We have:
- About the role: could be the company description and opportunity? The posting includes "About Clients Blackbox" and "The Opportunity". Could combine into About the role.
- Responsibilities: "What You'll Own" includes bullet points under Client Strategy & Relationships, Paid Media Performance, Copy & Creative Strategy, Tracking & Funnel Execution. Those are responsibilities.
- Requirements: list of requirements.
- Qualifications/Skills: maybe "Preferred Experience" could be Qualifications or Skills. But we have both Requirements and Preferred Experience. Could treat Requirements as Requirements, Preferred Experience as Skills or Qualifications. Since they ask to prefer few substantive sections over many thin ones, we could combine Preferred Experience into Requirements or Skills? But we need to preserve all substantive info. Could have a section "Qualifications" for preferred experience. Or "Skills" for preferred experience. Let's decide: Use "Requirements" for mandatory requirements. Use "Skills" for preferred experience (or "Qualifications").
- Benefits: list of benefits.
- Pay and Schedule: not provided, so we omit those sections.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to output only HTML fragment, no /, no markdown fences.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information.
Let's extract content.
Company description: "About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication."
That's prose.
The Opportunity: "This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention."
That's also prose, could be part of About the role or separate. We'll incorporate into About the role maybe.
What You'll Own: has subheadings: Client Strategy & Relationships, Paid Media Performance, Copy & Creative Strategy, Tracking & Funnel Execution. Under each bullet list.
We need to output as a list under Responsibilities. Could flatten all bullet points into a single
- list, preserving details.
Let's extract bullet points:
Client Strategy & Relationships:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance:
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy:
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution:
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements:
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience:
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
How You Work: prose paragraph.
Benefits:
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
Now we need to decide sections.
We'll have:
About the role
with prose combining company description and opportunity.
Responsibilities
with - list of all bullet points from What You'll Own.
Requirements
with - list of requirements.
Skills
with - list of preferred experience (or could be Qualifications). We'll use Skills.
Benefits
with - list of benefits.
We also have How You Work prose; could be included under About the role or as a separate section like "How You Work". But instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. How You Work is not in that list; but we could incorporate into About the role or maybe treat as part of Responsibilities? It's more about work style. Could be included under About the role as additional prose. To preserve all substantive info, we should include it somewhere. Perhaps add a
How You Work
but that deviates from suggested headings. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." implies those are examples, not exclusive. So we can use other headings as needed, but better to stick to those if possible. However we have a distinct "How You Work" section that is substantive. We could incorporate its content into About the role or Responsibilities as prose. Let's incorporate into About the role after the opportunity description.
Thus About the role will contain: company description, opportunity description, and How You Work paragraph.
Now we need to ensure we don't create empty sections.
Let's craft HTML.
We'll output:
About the role
...combined text...
Responsibilities
- ... each bullet ...
...
Requirements
...
Skills
...
Benefits
...
Make sure no extra whitespace issues.
Now compose the prose for About the role.
Combine:
"About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture. You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call."
That seems good.
Now Responsibilities list: we need to include all bullet points exactly as given.
Let's list them:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
- Set up and troubleshoot
- for any list of duties/requirements/benefits. Use
for prose. We need to preserve all substantive information. Let's extract content. Company description: "About Clients Blackbox Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication." That's prose. The Opportunity: "This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager. You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel. You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention." That's also prose, could be part of About the role or separate. We'll incorporate into About the role maybe. What You'll Own: has subheadings: Client Strategy & Relationships, Paid Media Performance, Copy & Creative Strategy, Tracking & Funnel Execution. Under each bullet list. We need to output as a list under Responsibilities. Could flatten all bullet points into a single
- list, preserving details.
Let's extract bullet points:
Client Strategy & Relationships:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance:
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy:
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution:
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements:
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience:
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
How You Work: prose paragraph.
Benefits:
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
Now we need to decide sections.
We'll have:
About the role
with prose combining company description and opportunity.Responsibilities
with- list of all bullet points from What You'll Own.
Requirements
with- list of requirements.
Skills
with- list of preferred experience (or could be Qualifications). We'll use Skills.
Benefits
with- list of benefits.
We also have How You Work prose; could be included under About the role or as a separate section like "How You Work". But instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. How You Work is not in that list; but we could incorporate into About the role or maybe treat as part of Responsibilities? It's more about work style. Could be included under About the role as additional prose. To preserve all substantive info, we should include it somewhere. Perhaps add a
How You Work
but that deviates from suggested headings. The instruction: "Usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." implies those are examples, not exclusive. So we can use other headings as needed, but better to stick to those if possible. However we have a distinct "How You Work" section that is substantive. We could incorporate its content into About the role or Responsibilities as prose. Let's incorporate into About the role after the opportunity description. Thus About the role will contain: company description, opportunity description, and How You Work paragraph. Now we need to ensure we don't create empty sections. Let's craft HTML. We'll output:
About the role
...combined text...
Responsibilities
- ... each bullet ... ...
Requirements
-
...
Skills
-
...
Benefits
-
...
- list of benefits.
We also have How You Work prose; could be included under About the role or as a separate section like "How You Work". But instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. How You Work is not in that list; but we could incorporate into About the role or maybe treat as part of Responsibilities? It's more about work style. Could be included under About the role as additional prose. To preserve all substantive info, we should include it somewhere. Perhaps add a
- list of preferred experience (or could be Qualifications). We'll use Skills.
- list of requirements.
- list of all bullet points from What You'll Own.
- list, preserving details.
Let's extract bullet points:
Client Strategy & Relationships:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance:
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy:
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution:
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements:
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience:
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
How You Work: prose paragraph.
Benefits:
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
Now we need to decide sections.
We'll have: