Associate Director, HCP Marketing, Bylvay

About the role

The Associate Director, HCP Marketing, Bylvay is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Bylvay brand team achieve near-term revenue goals and support the ongoing successful launch in rare disease. Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases.

Responsibilities

• Lead key initiatives to implement Peer to Peer tactical plan
• Development & execution congress marketing plans & materials
• Speaker bureau content strategy, training, execution & ongoing management
• Advisory board planning and execution
• Amplify peer to peer messaging through multichannel engagement tactics
• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
• Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio
• Ensure compliant execution of all promotional activities
• Collaborate with Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials/messages
• Work with other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
• Collaborate with Thought Leader Liaison team & Sales Leadership on marketing material development, execution, and performance
• Engage with Promotional Review Committee to ensure compliant development of field resources in line with the strategy
• Work with Business Ethics & Legal team to ensure compliant development and implementation of projects
• Incorporate insights from primary and secondary research into development of field promotional tactics
• Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations, and brand team meetings
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy

Requirements

• Proven cross-functional leadership skills to lead across a complex matrix
• At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
• Successful launch experience in the rare or specialty categories
• Sales or field-based experience strongly preferred
• Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Demonstrated consistent track record of success
• Strong scientific/medical aptitude and experience
• Significant experience in, and knowledge of Rare Disease with complex science and reimbursement
• Demonstrated success in project, vendor, and experience managing large budgets
• Knowledge of the AMA, ACCME, PhRMA, and FDA regulations associated with promotion and industry-supported scientific education activities
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs, and tools that achieve business objectives
• Excellent written and verbal skills and strong interpersonal communication skills

Qualifications

• Bachelor’s Degree or Equivalent is required
• PharmD or MBA is preferred

Pay

The annual base salary range for this position is $193,500 - $220,000.

Benefits

• Short-term incentives program
• 401(k) with company contributions
• Group medical, dental, and vision coverage
• Life and disability insurance (short- and long-term)
• Flexible spending accounts
• Parental leave
• Paid time off
• Discretionary winter shutdown
• Well-being allowance
• Commuter benefits