Associate Director, HCP Marketing

About the role

Drive the development and execution of healthcare professional (HCP) marketing strategies and promotional initiatives, partnering cross-functionally to deliver impactful, compliant, and data-driven campaigns focused on Neurologists and other specialty healthcare providers.

Responsibilities

• Lead HCP marketing strategy and execution, developing compliant, clinically relevant promotional materials aligned with brand objectives.
• Drive marketing program implementation, monitor performance, analyze data, and optimize tactics to improve results.
• Partner closely with field teams to incorporate customer insights, identify unmet needs, and refine marketing approaches.
• Manage cross-functional initiatives while collaborating with Medical, Regulatory, Sales, and other stakeholders to ensure successful execution.
• Analyze market research and competitive trends to identify growth opportunities and inform business strategy.
• Build strong stakeholder relationships, support brand planning, and champion innovative HCP engagement models, including internal and agency led solutions.
• Represent the brand with regional and global partners while contributing to strategic initiatives that advance business objectives and patient care.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred.
• 8+ years of marketing experience.
• Experience developing and executing HCP marketing strategies and promotional campaigns.
• Strong understanding of marketing analytics, campaign measurement, and data-driven decision-making.
• Ability to manage multiple projects and collaborate effectively across cross-functional teams.
• Experience working with healthcare providers and understanding HCP engagement best practices.
• Background utilizing build (internal team and infrastructure) and/or buy (agency partners and external networks) marketing models.
• Excellent communication, stakeholder management, and strategic planning skills.
• Direct neurology, specialty pharmaceutical, or complex therapeutic area experience is a plus.

Benefits

• Medical, Dental, Vision
• 401K
• PTO
• Sick Leave (as required by law)
• Paid Holidays

Pay

Salary range: $200,000-$230,000