Director, HCP Marketing, Bylvay

Main Responsibilities

• Develop and operate annual tactical plan and operational budget for US market
• Own and drive the adult segment strategy, positioning, and evolution for Bylvay messaging and materials including tactical development and execution
• Ensure a single, cohesive brand narrative and aligned prioritization across all initiatives integrating growth drivers such as market development, patient finding, brand differentiation, into one unified strategy
• Adapt global brand strategy to meet U.S. market needs while maintaining alignment with global direction
• Manage field training and communications in connection with cholestatic genetic testing
• Commercial Accountability:
  • Deliver revenue and profitability targets for the brand
  • Lead integrated tactical planning and execution across HCPs, patients & value & access for adult segment
  • Partner with sales team to co-own field execution and pull-through, ensuring brand strategy drives results
  • Oversee budget planning, forecasting, and resource allocation to maximize ROI
  • Monitor performance, identify risks/opportunities, and drive rapid course correction
  • Ensure strong insights generation, analytics, and market intelligence to inform decisions
• Team & Cross-Functional Leadership:
  • Incorporate insights from primary and secondary research into development of field promotional tactics
  • Share leadership responsibilities for regular cross-functional meetings including congress planning, national field meetings, brand team meetings and business reviews
  • Work with analytics and operations to ensure the correct tools are in place to monitor brand strategy

HOW - Knowledge & Experience

• At least 12 years of Biopharma commercial experience; minimum 7 years of pharmaceutical or biotechnology commercial marketing experience
• Sales or field-based experience strongly preferred
• Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Strong scientific/medical aptitude and experience including knowledge of complex therapeutic areas and dynamic treatment landscapes
• Knowledge of regulations associated with promotion and industry-supported scientific education activities
• Excellent written and verbal skills and strong interpersonal communication skills