Director, Marketing

About the Role

Swyfft is searching for a Director of Marketing with P&C insurance experience to build the strategic direction of how we present ourselves to agents, brokers, policyholders, carrier partners, and the marketplace. Your expertise in marketing Homeowner, Commercial, and Flood insurance products will drive future growth. You’ll build awareness through targeted communications, engaging content, and strategic campaigns to keep agents informed and engaged with our products and brand.

This is a fast-paced, hands-on position partnering closely with sales, underwriting, revenue operations, and leadership teams to strengthen our brand and grow our distribution network. The role is 100% remote, U.S.-based, and can be located in one of the following states: AL, AZ, FL, KY, LA, MA, MO, NC, NJ, NY, OH, OR, PA, SC, TX, UT, VA, WA, or WI. Travel for conferences, trade shows, team meetings, and training will be required.

Responsibilities

• Agent Engagement & Enablement
  • Design and deliver training programs and resources to educate agents on our products.
  • Update and maintain the Agent Resource Center (ARC), ensuring forms and quick reference guides are current.
  • Conduct agent surveys and analyze responses to measure the effectiveness of internal tools and the quoting platform.
  • Plan, design, and implement trade shows, events, and conferences, using KPIs to evaluate success.
• Brand Content & Communications
  • Own website strategy and content to attract and retain agents and policyholders.
  • Ensure consistent branding and messaging across all marketing materials, digital platforms, and property locations.
  • Build and manage the content calendar, running campaigns (blog posts, webinars, infographics, videos, email) to attract a qualified audience.
  • Lead the creation of electronic marketing communications and collateral (one-pagers, sales decks) to support campaigns and agent engagement.
  • Stay ahead of industry trends, competitor activity, and market dynamics to refine marketing strategy.
  • Leverage email and social media strategies to build loyalty and engagement.
• Marketing Technology, Data & Analytics
  • Lead the sales and marketing CRM process through HubSpot (sequences, workflows, templates, communication, and reporting) in partnership with Revenue Operations to measure marketing ROI.
  • Use deep working knowledge of CRM systems (HubSpot) to drive leads and communication strategies.
• Cross-Functional & Team Leadership
  • Collaborate with inside sales, underwriting, and claims teams to align marketing initiatives with business objectives.
  • Manage, plan, and adjust budgets as necessary.
  • Manage and mentor a team of two Marketing team members.

Requirements

• 7+ years of marketing experience, with 2+ years in the P&C insurance space.
• Prior experience working for an MGA, MGU, or small carrier.
• 2-3 years of experience leading and mentoring a team.
• Experience writing and editing detailed insurance-related content with strong attention to detail.
• Proficiency with marketing tools such as HubSpot, Canva, and social media platforms.
• Advanced-level editing skills with graphic design software (Visme, Canva, Photoshop, Illustrator, InDesign).
• Advanced-level experience with HubSpot and Zapier to meet strategic business objectives.
• Ability to travel for conferences, trade shows, and events.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Reliable high-speed internet and a designated quiet workspace for remote work.

Qualifications

• Builder mindset; thrives in a lean, high-accountability environment.
• Confident leader comfortable presenting ideas, delivering updates, and reporting to senior leadership.
• Analytical and data-driven, with a passion for turning insights into action.
• Self-starter who takes ownership, multitasks, and prioritizes effectively in a fast-paced environment.
• Excellent creative writing and communication skills; understands how to increase brand awareness.
• Ability to shift between strategic vision and hands-on execution.

Benefits

• Medical, Dental, and Vision coverage.
• Short- and Long-Term Disability (Company Paid).
• Voluntary Long-Term Disability.
• Employee Life & AD&D (Company Paid).
• Voluntary Employee, Spouse, and Child Life & AD&D.
• Healthcare, Dependent Care, and Transit FSA, plus Healthcare Savings Account (HSA).
• 401K with a generous matching contribution and no vesting schedule.
• 20 days of PTO annually (prorated based on hire date).
• Company Paid Holidays and 2 “Choose Your Own Holidays.”

Pay

Actual compensation for this position will vary based on skills, qualifications, and experience. The range reflects annual compensation and does not include bonuses or other incentives that the company may choose to pay at its sole discretion.