Associate Director, Digital Marketing and Discovery

Job Summary

We are seeking a highly strategic and execution-focused Associate Director, Digital Marketing and Discovery to provide strategic direction and collaboration across the marketing team and constituents. This role will drive strategies that maximize HSS's visibility and engagement across digital channels, with a primary focus on search and digital brand discovery initiatives.

What You Will Be Doing

• Drive strategies that maximize HSS’s visibility and engagement across digital channels, with a primary focus on search and digital brand discovery initiatives.
• Translate enterprise growth goals into actionable search and discovery strategies, leveraging analytics, SEO/SEM best practices, and emerging technologies.
• Work closely with the AVP to ensure that consumers find and choose HSS through optimized innovative digital tactics that drive awareness, traffic, and conversions.
• Implement data-driven approaches to measure and improve marketing performance.
• Pilot new technologies and tactics for personalization, predictive targeting, and cross-channel engagement.
• Stay ahead of industry trends to identify opportunities for competitive advantage in digital marketing.

Skills & Experience

• Proven track record of successfully developing and implementing cross-discipline strategies in compliance-driven environments.
• Develop and execute integrated paid media and marketing strategies across digital, traditional, and experiential channels.
• Lead end-to-end campaign planning, including patient/customer journey mapping across audience segmentation, messaging, and performance tracking.
• Analyze market trends, competitive landscape, and consumer insights to inform strategic decisions.
• Manage marketing budgets, ensuring efficient allocation and ROI optimization.
• Collaborate with internal marketing and external teams to improve impact, storytelling, amplifying stories and sponsorships.
• Partner with web development and content teams to ensure SEO and AEO-friendly website design, performance, and accessibility, resulting in improved site rankings and user experience.
• Experience or strong curiosity around Answer Engine Optimization (AEO) and Artificial Intelligence’s role in the evolving LLM landscape, with a focus on positioning for success in AI.

Qualifications

• Experience: 6+ years in digital marketing with expertise in multi-channel campaign management, paid media, and digital strategy.
• Strong understanding of SEO/SEM, social advertising, and emerging digital platforms.
• Professional, detail-oriented and possesses a growth mindset.
• Independent worker with strong time management and organizational skills, able to manage multiple priorities in a fast-paced environment.
• Proficiency in analytics tools (Google Analytics, SEMrush, etc.) and campaign optimization.
• Ability to translate data into actionable insights and strategic recommendations.
• Excellent communicator orally and in writing, with the ability to effectively engage colleagues, doctors, agency partners, and present to non-marketing constituents.
• Actively embraces AI tools, such as Copilot, to support in tasks, ideation and storytelling.