Associate Director, Client Strategy

Responsibilities

• Lead strategy development across select clients and campaigns.
• Partner with Account Supervisors to strengthen briefs, programs, and recommendations.
• Bring a cross-channel perspective that connects influencer, content, paid, and PR into cohesive, outcome-driven programs.
• Partner directly with the VP and assigned team members to support new business pitches from brief intake through final presentation.
• Contribute to the strategic narrative and program architecture for RFP responses and proactive proposals.
• Bring forward-thinking program concepts and a sharp strategic POV that helps position Trend Social as a best-in-class partner.
• Serve as a senior strategic voice on key client relationships, supporting annual planning, program development, and executive-level recommendations.
• Lead high-stakes presentations and planning sessions with authority.
• Build a deep understanding of each client's business, category, and competitive landscape to proactively surface opportunities.
• Guide clients toward more integrated, modern approaches to influencer and social marketing.
• Act as a trusted senior partner to both clients and Account Supervisors in navigating complex strategic decisions.
• Act as a thought partner to Account Supervisors and junior team members. Provide strategic guidance and feedback without a direct management mandate.
• Contribute to a culture of strong, consistent strategic thinking across the organization.
• Contribute to Trend Social's POVs, frameworks, and thought leadership.
• Help evolve how we approach influencer and social strategy as the agency scales.

  Qualifications/Characteristics

  • 8-10+ years of experience in social, influencer, or integrated marketing.
  • Agency experience strongly preferred.
  • Proven ability to develop and present strategic marketing programs at a senior level.
  • Deep understanding of influencer marketing and the broader social and creator ecosystem.
  • Cheap, clear communicator with experience in senior client-facing roles.
  • Confident, clear communicator with experience in senior client-facing roles.
  • Ability to balance high-level strategic thinking with hands-on execution.
  • Collaborative mindset with a genuine investment in elevating team performance.
  • Demonstrated experience supporting new business strategy, pitch development, and competitive RFP responses.
  • Track record of developing winning strategic narratives for competitive pitches.