Associate Director, Strategy

Role Summary

The Associate Director, Strategy is a senior strategy practitioner who helps turn complex client situations into clear, actionable direction. This role is expected to bring structure to ambiguous problems, build trust with clients and internal teams, and lead significant strategy workstreams with increasing independence.

Essential Duties and Responsibilities

• Bring clarity to complex client challenges
• Develop a strong understanding of the client’s business, audience, category, culture, and competitive context
• Help translate research, data, stakeholder input, and team discussion into clear strategic implications, choices, and recommendations
• Lead strategy workstreams with increasing independence
• Own significant strategy workstreams or smaller engagements, keeping the work organized, focused, and moving
• Anticipate risks, gaps, or open questions early, and manage up when guidance, alignment, or a decision is needed
• Apply core strategy tools and methods
• Use foundational strategy tools, research inputs, stakeholder interviews, audits, workshops, frameworks, and synthesis to help structure the work and develop stronger recommendations
• Know when to apply a familiar method, when to adapt the approach, and when to seek guidance from senior strategy leadership
• Build client confidence
• Develop trusted working relationships with clients through preparation, responsiveness, judgment, and clear communication
• Lead client conversations and presentations in a way that invites useful dialogue, manages expectations, and helps move the work forward
• Shape clear, useful strategic work
• Turn complex inputs into concise, well-structured deliverables, briefs, narratives, and recommendations
• Connect strategic thinking to creative and design outcomes, including brand identity, messaging, campaigns, experiences, content, and other forms of activation
• Support the work, the relationship, and the Strategy practice
• Partner with Directors, Engagement Leads, and cross-functional partners to keep the work focused, well-organized, and moving against scope, timing, resources, and quality expectations
• Bring forward ideas, tools, examples, and points of view that improve the work while continuing to build strategic range, rigor, and confidence over time

Qualifications

• A Bachelor’s degree, or a more advanced degree, with 6-9 years of experience in brand strategy, marketing strategy, communications strategy, customer/audience strategy, consulting, research, or a related discipline
• Experience developing insights, strategic recommendations, positioning, messaging, creative briefs, experience principles, or other client-ready strategy deliverables
• A working command of foundational strategy tools and methods, including strategic frameworks, stakeholder interviews, workshop support, qualitative and quantitative research inputs, competitive/category analysis, audience insight development, and synthesis
• Strong writing, presentation, facilitation, and communication skills
• Comfort working across different clients, categories, assignment types, and levels of ambiguity
• Ability to lead significant workstreams, collaborate across disciplines, and contribute to healthy engagement delivery
• Ability to manage up, ask for guidance when needed, and continue building strategic range and rigor over time