Associate Creative Director, Copy (Remote Canada)

About the role

Directive is a revenue-first marketing consultancy serving B2B SaaS, enterprise technology, industrial, and commerce brands. We build visual systems that perform under pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. This individual contributor role brings senior‑level creative judgment to fast‑moving, digital‑first work tied directly to business outcomes, shaping the ask, identifying stronger creative angles, and translating strategic inputs into clear, compelling, differentiated assets. The ACD will represent creative in strategic new‑business and portfolio‑sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign‑style case studies that drive account growth and new revenue.

Responsibilities

• Own the idea, message, and creative direction before production begins; prove that better campaign thinking creates better performance, stronger pitches, and more creative revenue.
• Support new‑business and portfolio‑sales opportunities with speculative creative, campaign narratives, and a stronger creative presence in strategic pitches.
• Create the foundation for Directive’s strategic creative approach.
• Primary responsibility: creative direction, campaign concepting, messaging strategy, and performance copy direction.
• Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing‑page narrative direction, and message sequencing.
• Partner with designers by giving them a strong concept and copy direction to execute against.
• Build early proof points, examples, and campaign‑style case studies needed to support future creative revenue growth.
• 30‑day success: ensure internal teams understand