Associate Creative Director, Copy (Remote Canada)
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove boilerplate, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Prefer few substantive sections over many thin ones.
We need to parse the posting.
Key sections:
- About the role: description of role, responsibilities, etc. Could be "About the role" or "Responsibilities". The posting includes "THE ROLE Directive..." then description. Then "WILL OWN Campaign Strategy" with bullet-like statements. Then "What Success Looks Like" with 30-day and 90-day signals. Then "Qualifications Experience & Portfolio Creative Expertise" etc. Then "Tools — Required" and "Tools — Preferred". Then "What We Offer" includes salary, benefits, etc. Then "WORK ENVIRONMENT". Then "Additional Information" (EEO etc) which we should remove as boilerplate.
We need to decide which sections to output.
We must not output sections with placeholder text like "commensurate with experience". Not present.
We need to include Pay if salary range given: yes, salary range $115,000-$125,000 CAD. So we need a Pay section.
Benefits: there is a "What We Offer" with benefits list. So Benefits section.
Schedule: maybe remote-first, work environment. Could be Schedule? Not explicit schedule like hours. Could be "WORK ENVIRONMENT" describing remote-first, etc. Could be placed under "Work Environment" but we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could map "WORK ENVIRONMENT" to Schedule? Not ideal. Perhaps we can treat remote work as Schedule? But schedule usually refers to hours, shift, etc. Not present. Could omit Schedule section if no specific schedule info. The instruction: include a section ONLY when posting has real, specific content for it. So if no schedule info, we should not include Schedule.
Similarly Skills: we could include technical skills under Skills heading. The posting includes Tools — Required and Preferred. That's skills. So we can have Skills section.
Qualifications: we have Qualifications section with experience, portfolio, strategic and business skills, technical and industry knowledge. So Qualifications.
Responsibilities: we have "WILL OWN Campaign Strategy" and bullet list of responsibilities. Also "What Success Looks Like" maybe part of responsibilities? Could be separate but we can combine under Responsibilities.
About the role: initial paragraph describing role.
Thus we will output sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay.
We need to ensure we use
for each heading. Use - for lists. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. Must not omit details like bullet points.
We need to extract bullet points from "WILL OWN Campaign Strategy": each line starting with a capital letter? Let's list:
- The ACD owns the idea, message, and creative direction before production begins — and helps prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue.
- Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
- Create the foundation for Directive’s strategic creative approach.
- Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
- Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
- Partners with designers by giving them a strong concept and copy direction to execute against.
- Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.
Also "What Success Looks Like" includes 30-day success signal bullet list and 90-day success signal bullet list. Those are also responsibilities? Could be considered expectations. We could include them under Responsibilities as well.
But we need to avoid duplication. We'll include all bullet points under Responsibilities.
Now Qualifications: includes:
Experience & Portfolio Creative Expertise:
- 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
- A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
- Experience developing campaigns from concept through execution.
- Ability to maintain and evolve brand standards across multiple channels.
Strategic And Business Skills:
- Understanding of creative strategy and storytelling.
- Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
- Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
- Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
- Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
- Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.
Technical and Industry Knowledge:
- Digital marketing and social media
- UX/UI design
- Video and motion graphics
- Content strategy
- Creative software such as Adobe Creative Cloud
- AI-assisted creative tools and emerging technologies
Tools — Required:
- Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
- Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor
- Figma — design systems, component libraries, collaborative handoff
- Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
- Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.
Tools — Preferred:
- Project management tools — Asana, or similar; you will work within an existing PM workflow
- Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently
We could combine Tools under Skills.
Now Benefits: from "What We Offer":
- We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. (This is Pay actually)
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
We need to separate Pay and Benefits. Pay section: salary range. Benefits section: all other benefits.
Now WORK ENVIRONMENT: remote-first, 100% virtually, need reliable setup, high-speed internet, professional working environment capable of running Adobe Creative Suite and video production software without interruption. We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com.
This could be considered Schedule? Not exactly. Could be considered "Work Environment" but not in allowed headings. Since we have no specific schedule, we could omit Schedule section. However we might include remote work details under "About the role" or "Responsibilities"? Probably better to include under "About the role" as part of role description. But we already have About the role describing role; we could add a sentence about remote work. However the instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to include that info somewhere. If we don't have a Schedule heading, we could put it under About the role as a paragraph. That's acceptable because About the role can contain prose.
Thus we will include remote work details in About the role paragraph.
Now we need to ensure we don't include boilerplate like EEO, accommodation contact (though we might keep accommodation contact? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The accommodation contact is part of EEO? It's about reasonable accommodations. Might be considered boilerplate. Safer to remove it. However the line "Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com." is likely boilerplate. We'll remove.
Also "Additional Information" about People First, EEO etc. Remove.
Now we need to ensure we don't duplicate lines.
Now craft HTML.
Structure:
About the role
... (prose)
Responsibilities
- ...
...
Qualifications
- ...
...
Skills
- ...
...
Benefits
- ...
...
Pay
... salary range ...
We need to ensure we don't include any empty sections.
Now we need to write the prose for About the role: combine initial description plus remote work details.
Initial description: "THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove boilerplate, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Prefer few substantive sections over many thin ones. We need to parse the posting. Key sections: - About the role: description of role, responsibilities, etc. Could be "About the role" or "Responsibilities". The posting includes "THE ROLE Directive..." then description. Then "WILL OWN Campaign Strategy" with bullet-like statements. Then "What Success Looks Like" with 30-day and 90-day signals. Then "Qualifications Experience & Portfolio Creative Expertise" etc. Then "Tools — Required" and "Tools — Preferred". Then "What We Offer" includes salary, benefits, etc. Then "WORK ENVIRONMENT". Then "Additional Information" (EEO etc) which we should remove as boilerplate. We need to decide which sections to output. We must not output sections with placeholder text like "commensurate with experience". Not present. We need to include Pay if salary range given: yes, salary range $115,000-$125,000 CAD. So we need a Pay section. Benefits: there is a "What We Offer" with benefits list. So Benefits section. Schedule: maybe remote-first, work environment. Could be Schedule? Not explicit schedule like hours. Could be "WORK ENVIRONMENT" describing remote-first, etc. Could be placed under "Work Environment" but we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could map "WORK ENVIRONMENT" to Schedule? Not ideal. Perhaps we can treat remote work as Schedule? But schedule usually refers to hours, shift, etc. Not present. Could omit Schedule section if no specific schedule info. The instruction: include a section ONLY when posting has real, specific content for it. So if no schedule info, we should not include Schedule. Similarly Skills: we could include technical skills under Skills heading. The posting includes Tools — Required and Preferred. That's skills. So we can have Skills section. Qualifications: we have Qualifications section with experience, portfolio, strategic and business skills, technical and industry knowledge. So Qualifications. Responsibilities: we have "WILL OWN Campaign Strategy" and bullet list of responsibilities. Also "What Success Looks Like" maybe part of responsibilities? Could be separate but we can combine under Responsibilities. About the role: initial paragraph describing role. Thus we will output sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay. We need to ensure we use
for each heading. Use - for lists. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. Must not omit details like bullet points.
We need to extract bullet points from "WILL OWN Campaign Strategy": each line starting with a capital letter? Let's list:
- The ACD owns the idea, message, and creative direction before production begins — and helps prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue.
- Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
- Create the foundation for Directive’s strategic creative approach.
- Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
- Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
- Partners with designers by giving them a strong concept and copy direction to execute against.
- Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.
Also "What Success Looks Like" includes 30-day success signal bullet list and 90-day success signal bullet list. Those are also responsibilities? Could be considered expectations. We could include them under Responsibilities as well.
But we need to avoid duplication. We'll include all bullet points under Responsibilities.
Now Qualifications: includes:
Experience & Portfolio Creative Expertise:
- 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
- A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
- Experience developing campaigns from concept through execution.
- Ability to maintain and evolve brand standards across multiple channels.
Strategic And Business Skills:
- Understanding of creative strategy and storytelling.
- Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
- Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
- Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
- Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
- Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.
Technical and Industry Knowledge:
- Digital marketing and social media
- UX/UI design
- Video and motion graphics
- Content strategy
- Creative software such as Adobe Creative Cloud
- AI-assisted creative tools and emerging technologies
Tools — Required:
- Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
- Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor
- Figma — design systems, component libraries, collaborative handoff
- Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
- Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.
Tools — Preferred:
- Project management tools — Asana, or similar; you will work within an existing PM workflow
- Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently
We could combine Tools under Skills.
Now Benefits: from "What We Offer":
- We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. (This is Pay actually)
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
We need to separate Pay and Benefits. Pay section: salary range. Benefits section: all other benefits.
Now WORK ENVIRONMENT: remote-first, 100% virtually, need reliable setup, high-speed internet, professional working environment capable of running Adobe Creative Suite and video production software without interruption. We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com.
This could be considered Schedule? Not exactly. Could be considered "Work Environment" but not in allowed headings. Since we have no specific schedule, we could omit Schedule section. However we might include remote work details under "About the role" or "Responsibilities"? Probably better to include under "About the role" as part of role description. But we already have About the role describing role; we could add a sentence about remote work. However the instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to include that info somewhere. If we don't have a Schedule heading, we could put it under About the role as a paragraph. That's acceptable because About the role can contain prose.
Thus we will include remote work details in About the role paragraph.
Now we need to ensure we don't include boilerplate like EEO, accommodation contact (though we might keep accommodation contact? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The accommodation contact is part of EEO? It's about reasonable accommodations. Might be considered boilerplate. Safer to remove it. However the line "Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com." is likely boilerplate. We'll remove.
Also "Additional Information" about People First, EEO etc. Remove.
Now we need to ensure we don't duplicate lines.
Now craft HTML.
Structure:
About the role
... (prose)
Responsibilities
- ...
...
Qualifications
- ...
...
Skills
- ...
...
Benefits
- ...
...
Pay
... salary range ...
We need to ensure we don't include any empty sections.
Now we need to write the prose for About the role: combine initial description plus remote work details.
Initial description: "THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands
for prose. We must preserve all substantive information, not invent or summarize away detail. Must not omit details like bullet points. We need to extract bullet points from "WILL OWN Campaign Strategy": each line starting with a capital letter? Let's list: - The ACD owns the idea, message, and creative direction before production begins — and helps prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue. - Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches. - Create the foundation for Directive’s strategic creative approach. - Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction. - Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing. - Partners with designers by giving them a strong concept and copy direction to execute against. - Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth. Also "What Success Looks Like" includes 30-day success signal bullet list and 90-day success signal bullet list. Those are also responsibilities? Could be considered expectations. We could include them under Responsibilities as well. But we need to avoid duplication. We'll include all bullet points under Responsibilities. Now Qualifications: includes: Experience & Portfolio Creative Expertise: - 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment - A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results - Experience developing campaigns from concept through execution. - Ability to maintain and evolve brand standards across multiple channels. Strategic And Business Skills: - Understanding of creative strategy and storytelling. - Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts. - Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings. - Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement. - Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production. - Comfort operating in ambiguity and helping shape the brief when the request is not fully formed. Technical and Industry Knowledge: - Digital marketing and social media - UX/UI design - Video and motion graphics - Content strategy - Creative software such as Adobe Creative Cloud - AI-assisted creative tools and emerging technologies Tools — Required: - Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level) - Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor - Figma — design systems, component libraries, collaborative handoff - Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent - Heavy reliance and comfortability with generative AI and a recommended tool-set day 1. Tools — Preferred: - Project management tools — Asana, or similar; you will work within an existing PM workflow - Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently We could combine Tools under Skills. Now Benefits: from "What We Offer": - We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. (This is Pay actually) - Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents - Benefits to Support the Whole Person: - Mental - Access to certified therapists through Spring Health, membership to Headspace - Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care - Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave - Financial - Traditional and Roth 401(k) with a 3% company match - Bonus - Annual bonus based on tenure, which scales in total amount over time We need to separate Pay and Benefits. Pay section: salary range. Benefits section: all other benefits. Now WORK ENVIRONMENT: remote-first, 100% virtually, need reliable setup, high-speed internet, professional working environment capable of running Adobe Creative Suite and video production software without interruption. We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com. This could be considered Schedule? Not exactly. Could be considered "Work Environment" but not in allowed headings. Since we have no specific schedule, we could omit Schedule section. However we might include remote work details under "About the role" or "Responsibilities"? Probably better to include under "About the role" as part of role description. But we already have About the role describing role; we could add a sentence about remote work. However the instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to include that info somewhere. If we don't have a Schedule heading, we could put it under About the role as a paragraph. That's acceptable because About the role can contain prose. Thus we will include remote work details in About the role paragraph. Now we need to ensure we don't include boilerplate like EEO, accommodation contact (though we might keep accommodation contact? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The accommodation contact is part of EEO? It's about reasonable accommodations. Might be considered boilerplate. Safer to remove it. However the line "Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com." is likely boilerplate. We'll remove. Also "Additional Information" about People First, EEO etc. Remove. Now we need to ensure we don't duplicate lines. Now craft HTML. Structure:
About the role
... (prose)
Responsibilities
- ... ...
Qualifications
- ... ...
Skills
- ... ...
Benefits
- ... ...
Pay
... salary range ...
We need to ensure we don't include any empty sections. Now we need to write the prose for About the role: combine initial description plus remote work details. Initial description: "THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands