Associate Creative Director, Copy (Remote Canada)
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to decide which sections to include.
Let's parse the posting.
First paragraph: "THE ROLE Directive is a revenue-first marketing consultancy ..." This is about the role description. Could go under "About the role". It includes description of what they do, what they're looking for.
Then "WILL OWN Campaign Strategy" etc. That's responsibilities.
Then "What Success Looks Like" with 30-day and 90-day signals. Could be part of responsibilities or maybe separate "Expectations". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map.
"Qualifications Experience & Portfolio Creative Expertise" etc. That's qualifications.
"Technical and Industry Knowledge" and "Tools — Required" and "Tools — Preferred". That could be Skills.
"We Offer" includes salary range, benefits, etc. So Benefits and Pay sections.
"WORK ENVIRONMENT" maybe schedule? It mentions remote-first, 100% virtually, need reliable setup, etc. Could be Schedule? Not exactly schedule. Could be "Work Environment" but not in allowed headings. Could be omitted or maybe put under "Schedule"? Not appropriate. Could be omitted if no specific schedule info. The posting does not give schedule details like hours, full-time, etc. It says remote-first, need reliable setup. Not schedule. So we may omit Schedule section.
We need to include Pay section only if posting actually states them. It does: salary range $115,000-$125,000 CAD. Also mentions bonus etc. So Pay section.
Benefits: they list medical, dental, vision, disability, life insurance, mental health, physical therapy, fertility support, Aaptiv, One Medical, unlimited PTO, holidays, birthday off, end of year recharge, parental leave, 401(k) match, annual bonus. So Benefits section.
Now we need to ensure we don't include filler like "commensurate with experience". Not present.
Now we need to output HTML fragment only.
Let's craft sections:
About the role
Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction without needing a fully staffed creative team around them. They should understand performance creative as a system of hypotheses, tests, learnings, and scalable winners—not just brand execution or asset quality. Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics. The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice.
That covers about the role.
Now Responsibilities: from "WILL OWN Campaign Strategy" and bullet points.
We need to list responsibilities as - . Let's extract:
- Own the idea, message, and creative direction before production begins — and help prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue.
- Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
- Create the foundation for Directive’s strategic creative approach.
- Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
- Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
- Partner with designers by giving them a strong concept and copy direction to execute against.
- Build the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.
Also maybe include "What Success Looks Like" 30-day and 90-day signals as responsibilities? Could be considered expectations. But we can incorporate them under Responsibilities as bullet points? Might be okay.
But we need to avoid duplication. We'll include the above.
Now Requirements: maybe we can treat "Qualifications Experience & Portfolio Creative Expertise" as Requirements? Actually Qualifications heading is separate. We'll have Requirements maybe for mandatory experience? But we have Qualifications and Skills separate. The posting lumps experience, portfolio, strategic and business skills, technical and industry knowledge, tools. We could map:
- Requirements: maybe the mandatory experience (4-6 years, portfolio, etc.)? But we have Qualifications heading for that. Let's follow the instruction: Use headings as given. So we need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to decide what goes where.
We can put:
- Requirements: maybe the mandatory baseline like "4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment" and "A portfolio that shows range across brand work and performance creative". But that seems like qualifications.
Better: Use Requirements for mandatory experience/education? But posting doesn't have education. Could put the experience and portfolio under Requirements. Then Qualifications could be for strategic and business skills, technical and industry knowledge, tools? But that seems odd.
Alternatively, we could treat Qualifications as the bullet list under "Qualifications Experience & Portfolio Creative Expertise" and "Strategic And Business Skills", "Technical and Industry Knowledge", "Tools — Required", "Tools — Preferred". And Requirements could be left empty? But we must not emit a heading with filler. So we should only include sections that have real specific content. If we don't have content for Requirements, we omit it.
Thus we may omit Requirements section.
Similarly, Schedule we may omit if no schedule info.
Thus we will have sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay.
Now we need to decide what goes into Qualifications vs Skills.
Qualifications could be the experience and portfolio, strategic and business skills? Actually the posting has headings: "Qualifications Experience & Portfolio Creative Expertise", "Strategic And Business Skills", "Technical and Industry Knowledge", "Tools — Required", "Tools — Preferred". So we could combine all those under Qualifications? But we also have Skills heading separate. Perhaps we put experience and portfolio under Qualifications, and the technical/tools under Skills.
Let's do:
Qualifications: includes experience & portfolio, strategic and business skills.
Skills: includes technical and industry knowledge, tools required, tools preferred.
But we need to ensure we don't lose any info.
Let's extract details.
Experience & Portfolio Creative Expertise:
- 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
- A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
- Experience developing campaigns from concept through execution.
- Ability to maintain and evolve brand standards across multiple channels.
Strategic And Business Skills:
- Understanding of creative strategy and storytelling.
- Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
- Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
- Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
- Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
- Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.
Technical and Industry Knowledge:
- Digital marketing and social media
- UX/UI design
- Video and motion graphics
- Content strategy
- Creative software such as Adobe Creative Cloud
- AI-assisted creative tools and emerging technologies
Tools — Required:
- Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
- Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor
- Figma — design systems, component libraries, collaborative handoff
- Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
- Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.
Tools — Preferred:
- Project management tools — Asana, or similar; you will work within an existing PM workflow
- Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently
Now Benefits: list as bullet points.
Benefits:
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
Pay:
- We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
- Annual bonus based on tenure (already mentioned in benefits but we can include in Pay as well? Might duplicate. But we can keep Pay focusing on salary range; bonus already in Benefits. We'll keep Pay as salary range only.
Now we need to ensure we don't include boilerplate like EEO etc. We removed.
Now produce HTML.
We'll wrap each section in
then content.
For lists, use - .
For prose, use
.
We need to avoid repeating job title.
Let's craft.
First About the role: we have a long paragraph; we can keep as
.
Responsibilities: we will list bullet points.
Qual
for prose. We need to decide which sections to include. Let's parse the posting. First paragraph: "THE ROLE Directive is a revenue-first marketing consultancy ..." This is about the role description. Could go under "About the role". It includes description of what they do, what they're looking for. Then "WILL OWN Campaign Strategy" etc. That's responsibilities. Then "What Success Looks Like" with 30-day and 90-day signals. Could be part of responsibilities or maybe separate "Expectations". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map. "Qualifications Experience & Portfolio Creative Expertise" etc. That's qualifications. "Technical and Industry Knowledge" and "Tools — Required" and "Tools — Preferred". That could be Skills. "We Offer" includes salary range, benefits, etc. So Benefits and Pay sections. "WORK ENVIRONMENT" maybe schedule? It mentions remote-first, 100% virtually, need reliable setup, etc. Could be Schedule? Not exactly schedule. Could be "Work Environment" but not in allowed headings. Could be omitted or maybe put under "Schedule"? Not appropriate. Could be omitted if no specific schedule info. The posting does not give schedule details like hours, full-time, etc. It says remote-first, need reliable setup. Not schedule. So we may omit Schedule section. We need to include Pay section only if posting actually states them. It does: salary range $115,000-$125,000 CAD. Also mentions bonus etc. So Pay section. Benefits: they list medical, dental, vision, disability, life insurance, mental health, physical therapy, fertility support, Aaptiv, One Medical, unlimited PTO, holidays, birthday off, end of year recharge, parental leave, 401(k) match, annual bonus. So Benefits section. Now we need to ensure we don't include filler like "commensurate with experience". Not present. Now we need to output HTML fragment only. Let's craft sections:
About the role
Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction without needing a fully staffed creative team around them. They should understand performance creative as a system of hypotheses, tests, learnings, and scalable winners—not just brand execution or asset quality. Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics. The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice.
That covers about the role. Now Responsibilities: from "WILL OWN Campaign Strategy" and bullet points. We need to list responsibilities as- . Let's extract:
- Own the idea, message, and creative direction before production begins — and help prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue.
- Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
- Create the foundation for Directive’s strategic creative approach.
- Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
- Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
- Partner with designers by giving them a strong concept and copy direction to execute against.
- Build the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.
Also maybe include "What Success Looks Like" 30-day and 90-day signals as responsibilities? Could be considered expectations. But we can incorporate them under Responsibilities as bullet points? Might be okay.
But we need to avoid duplication. We'll include the above.
Now Requirements: maybe we can treat "Qualifications Experience & Portfolio Creative Expertise" as Requirements? Actually Qualifications heading is separate. We'll have Requirements maybe for mandatory experience? But we have Qualifications and Skills separate. The posting lumps experience, portfolio, strategic and business skills, technical and industry knowledge, tools. We could map:
- Requirements: maybe the mandatory experience (4-6 years, portfolio, etc.)? But we have Qualifications heading for that. Let's follow the instruction: Use headings as given. So we need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to decide what goes where.
We can put:
- Requirements: maybe the mandatory baseline like "4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment" and "A portfolio that shows range across brand work and performance creative". But that seems like qualifications.
Better: Use Requirements for mandatory experience/education? But posting doesn't have education. Could put the experience and portfolio under Requirements. Then Qualifications could be for strategic and business skills, technical and industry knowledge, tools? But that seems odd.
Alternatively, we could treat Qualifications as the bullet list under "Qualifications Experience & Portfolio Creative Expertise" and "Strategic And Business Skills", "Technical and Industry Knowledge", "Tools — Required", "Tools — Preferred". And Requirements could be left empty? But we must not emit a heading with filler. So we should only include sections that have real specific content. If we don't have content for Requirements, we omit it.
Thus we may omit Requirements section.
Similarly, Schedule we may omit if no schedule info.
Thus we will have sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay.
Now we need to decide what goes into Qualifications vs Skills.
Qualifications could be the experience and portfolio, strategic and business skills? Actually the posting has headings: "Qualifications Experience & Portfolio Creative Expertise", "Strategic And Business Skills", "Technical and Industry Knowledge", "Tools — Required", "Tools — Preferred". So we could combine all those under Qualifications? But we also have Skills heading separate. Perhaps we put experience and portfolio under Qualifications, and the technical/tools under Skills.
Let's do:
Qualifications: includes experience & portfolio, strategic and business skills.
Skills: includes technical and industry knowledge, tools required, tools preferred.
But we need to ensure we don't lose any info.
Let's extract details.
Experience & Portfolio Creative Expertise:
- 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
- A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
- Experience developing campaigns from concept through execution.
- Ability to maintain and evolve brand standards across multiple channels.
Strategic And Business Skills:
- Understanding of creative strategy and storytelling.
- Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
- Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
- Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
- Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
- Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.
Technical and Industry Knowledge:
- Digital marketing and social media
- UX/UI design
- Video and motion graphics
- Content strategy
- Creative software such as Adobe Creative Cloud
- AI-assisted creative tools and emerging technologies
Tools — Required:
- Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
- Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor
- Figma — design systems, component libraries, collaborative handoff
- Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
- Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.
Tools — Preferred:
- Project management tools — Asana, or similar; you will work within an existing PM workflow
- Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently
Now Benefits: list as bullet points.
Benefits:
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
Pay:
- We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
- Annual bonus based on tenure (already mentioned in benefits but we can include in Pay as well? Might duplicate. But we can keep Pay focusing on salary range; bonus already in Benefits. We'll keep Pay as salary range only.
Now we need to ensure we don't include boilerplate like EEO etc. We removed.
Now produce HTML.
We'll wrap each section in
then content. For lists, use
- .
For prose, use
. We need to avoid repeating job title. Let's craft. First About the role: we have a long paragraph; we can keep as
. Responsibilities: we will list bullet points. Qual
- .
For prose, use