Associate Creative Director, Copy (Remote Canada)
maybe under About the role heading? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. We have content for About the role (the initial paragraph). Responsibilities: there is a list under "WILL OWN Campaign Strategy" and bullet points. Also "What Success Looks Like" includes 30-day and 90-day signals; could be considered responsibilities or maybe separate? But we can treat as Responsibilities. Qualifications: there is "Qualifications Experience & Portfolio Creative Expertise" etc. Skills: there is "Strategic And Business Skills", "Technical and Industry Knowledge", "Tools — Required", "Tools — Preferred". Benefits: there is "What We Offer" with salary range, benefits list. Pay: we have salary range; we could put Pay section with that. Schedule: remote-first, 100% virtually; we could put Schedule section. However instruction: prefer few substantive sections over many thin ones. Could combine Benefits and Pay? But they said use headings for Benefits, Pay, Schedule separately if content exists. We have Pay (salary range) and Benefits (list). Schedule (remote-first). We'll include them.
We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO, accommodations line? The accommodations line is part of Additional Information; we might keep it? It's not boilerplate? It's about reasonable accommodations; could be considered EEO/legal boilerplate. Probably remove. Also remove "Additional Information" about core values People First, diversity statement. That's boilerplate. Remove.
We need to preserve all substantive information. So we keep description, responsibilities, qualifications, skills, benefits, pay, schedule.
We must use for headings. Use - for lists. Use
for prose.
We must not invent or summarize away detail. Keep specifics.
Let's extract.
About the role: The first paragraph: "THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction without needing a fully staffed creative team around them. They should understand performance creative as a system of hypotheses, tests, learnings, and scalable winners—not just brand execution or asset quality. Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics. The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice."
We'll put that as
under
About the role
.
Responsibilities: Under "WILL OWN Campaign Strategy" there is a paragraph then bullet list. Also "What Success Looks Like" includes 30-day and 90-day signals which are responsibilities/expectations. We'll combine into responsibilities section with bullet points.
Let's list responsibilities:
- Own the idea, message, and creative direction before production begins; help prove that better campaign thinking creates better performance, stronger pitches, and more creative revenue.
- Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
- Create the foundation for Directive’s strategic creative approach.
- Primary responsibility: creative direction, campaign concepting, messaging strategy, and performance copy direction.
- Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
- Partner with designers by giving them a strong concept and copy direction to execute against.
- Build early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.
30-day success signals (responsibilities/expectations):
- Internal teams understand why this role exists, what it owns, and how creative requests should start shifting from asset asks to campaign briefs.
- Audit current creative requests, briefs, production workflows, pitch materials, and performance creative examples.
- Meet with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders to understand opportunities.
- Define what a “good” campaign brief needs to include before work enters production.
- Create a first draft of the campaign creative brief template tied to Moments that Matter / Stratos.
- Identify 2–3 priority use cases where the new model can prove value quickly, such as strategic account pitches, paid social campaigns, ABM campaigns, or portfolio-sales opportunities.
- Produce at least one example of a stronger campaign territory or messaging direction from existing work.
90-day success signals:
- Directive can point to live examples where creative strategy made the work sharper before production began, and stakeholders feel the new process is improving clarity, quality, and pitch readiness.
- Run several real briefs through a campaign-level creative process: insight, hypothesis, concept, copy direction, production handoff, launch, and learning.
- Develop creative territories, messaging angles, campaign copy, and testing recommendations for priority initiatives.
- Support at least one new-business, strategic account, or portfolio-sales opportunity with speculative or campaign-style creative.
- Build a working partnership model with production designers so designers are executing against clearer concepts and copy direction.
- Create early examples of campaign-style case studies or internal proof points.
- Establish a lightweight creative review rhythm focused on concept quality, message clarity, testability, and business relevance.
- Begin defining the message/proof library and taxonomy needed for learning to compound across campaigns.
- Have an established creative testing rhythm: hypothesis → variant → data → decision, repeatable without manual oversight.
We'll put these as bullet list under Responsibilities.
Qualifications: Under "Qualifications Experience & Portfolio Creative Expertise":
- 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
- A portfolio that shows range across brand work and performance creative — need to see both a visual system you built and an ad campaign you designed that drove measurable results
- Experience developing campaigns from concept through execution.
- Ability to maintain and evolve brand standards across multiple channels.
Also "Strategic And Business Skills" maybe part of Skills not Qualifications. But we can treat Qualifications as experience and portfolio. We'll keep that.
Skills: We'll have a Skills section covering:
- Understanding of creative strategy and storytelling.
- Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
- Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
- Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
- Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
- Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.
- Technical and Industry Knowledge:
- Digital marketing and social media
- UX/UI design
- Video and motion graphics
- Content strategy
- Creative software such as Adobe Creative Cloud
- AI-assisted creative tools and emerging technologies
- Tools — Required:
- Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
- Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor
- Figma — design systems, component libraries, collaborative handoff
- Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
- Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.
- Tools — Preferred:
- Project management tools — Asana, or similar; you will work within an existing PM workflow
- Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently
We'll put these as bullet lists under Skills.
Benefits: Under "What We Offer":
- We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
We'll separate Pay and Benefits? The instruction: Use headings for Benefits, Pay, Schedule. So we could put Pay section with salary range, and Benefits section with the rest. However the salary range is mentioned in the same paragraph as "set living wage". We'll put Pay: salary range. Benefits: the rest.
Schedule: remote-first, 100% virtually from home office; collaborate through Zoom and Slack; need reliable setup, high-speed internet, professional working environment capable of running Adobe Creative Suite and video production software; accommodate global candidates in Canada, Mexico, UK; need current permanent work authorization; must be able to remain stationary for extended periods, operate design and video software on Mac or PC, observe and interpret written and verbal communication consistently. Reasonable accommodations available (maybe we keep that as part of Schedule? It's about accommodations; could be considered boilerplate but it's specific to role. We'll keep a sentence about accommodations.
We'll put Schedule section with those details.
Now produce HTML fragment.
We must not include markdown fences. Just raw HTML.
Let's craft.
About the role
THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the
- for lists. Use
for prose. We must not invent or summarize away detail. Keep specifics. Let's extract. About the role: The first paragraph: "THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction without needing a fully staffed creative team around them. They should understand performance creative as a system of hypotheses, tests, learnings, and scalable winners—not just brand execution or asset quality. Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics. The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice." We'll put that as
under
About the role
. Responsibilities: Under "WILL OWN Campaign Strategy" there is a paragraph then bullet list. Also "What Success Looks Like" includes 30-day and 90-day signals which are responsibilities/expectations. We'll combine into responsibilities section with bullet points. Let's list responsibilities: - Own the idea, message, and creative direction before production begins; help prove that better campaign thinking creates better performance, stronger pitches, and more creative revenue. - Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches. - Create the foundation for Directive’s strategic creative approach. - Primary responsibility: creative direction, campaign concepting, messaging strategy, and performance copy direction. - Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing. - Partner with designers by giving them a strong concept and copy direction to execute against. - Build early proof points, examples, and campaign-style case studies needed to support future creative revenue growth. 30-day success signals (responsibilities/expectations): - Internal teams understand why this role exists, what it owns, and how creative requests should start shifting from asset asks to campaign briefs. - Audit current creative requests, briefs, production workflows, pitch materials, and performance creative examples. - Meet with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders to understand opportunities. - Define what a “good” campaign brief needs to include before work enters production. - Create a first draft of the campaign creative brief template tied to Moments that Matter / Stratos. - Identify 2–3 priority use cases where the new model can prove value quickly, such as strategic account pitches, paid social campaigns, ABM campaigns, or portfolio-sales opportunities. - Produce at least one example of a stronger campaign territory or messaging direction from existing work. 90-day success signals: - Directive can point to live examples where creative strategy made the work sharper before production began, and stakeholders feel the new process is improving clarity, quality, and pitch readiness. - Run several real briefs through a campaign-level creative process: insight, hypothesis, concept, copy direction, production handoff, launch, and learning. - Develop creative territories, messaging angles, campaign copy, and testing recommendations for priority initiatives. - Support at least one new-business, strategic account, or portfolio-sales opportunity with speculative or campaign-style creative. - Build a working partnership model with production designers so designers are executing against clearer concepts and copy direction. - Create early examples of campaign-style case studies or internal proof points. - Establish a lightweight creative review rhythm focused on concept quality, message clarity, testability, and business relevance. - Begin defining the message/proof library and taxonomy needed for learning to compound across campaigns. - Have an established creative testing rhythm: hypothesis → variant → data → decision, repeatable without manual oversight. We'll put these as bullet list under Responsibilities. Qualifications: Under "Qualifications Experience & Portfolio Creative Expertise": - 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment - A portfolio that shows range across brand work and performance creative — need to see both a visual system you built and an ad campaign you designed that drove measurable results - Experience developing campaigns from concept through execution. - Ability to maintain and evolve brand standards across multiple channels. Also "Strategic And Business Skills" maybe part of Skills not Qualifications. But we can treat Qualifications as experience and portfolio. We'll keep that. Skills: We'll have a Skills section covering: - Understanding of creative strategy and storytelling. - Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts. - Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings. - Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement. - Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production. - Comfort operating in ambiguity and helping shape the brief when the request is not fully formed. - Technical and Industry Knowledge: - Digital marketing and social media - UX/UI design - Video and motion graphics - Content strategy - Creative software such as Adobe Creative Cloud - AI-assisted creative tools and emerging technologies - Tools — Required: - Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level) - Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor - Figma — design systems, component libraries, collaborative handoff - Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent - Heavy reliance and comfortability with generative AI and a recommended tool-set day 1. - Tools — Preferred: - Project management tools — Asana, or similar; you will work within an existing PM workflow - Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently We'll put these as bullet lists under Skills. Benefits: Under "What We Offer": - We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. - Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents - Benefits to Support the Whole Person: - Mental - Access to certified therapists through Spring Health, membership to Headspace - Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care - Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave - Financial - Traditional and Roth 401(k) with a 3% company match - Bonus - Annual bonus based on tenure, which scales in total amount over time We'll separate Pay and Benefits? The instruction: Use headings for Benefits, Pay, Schedule. So we could put Pay section with salary range, and Benefits section with the rest. However the salary range is mentioned in the same paragraph as "set living wage". We'll put Pay: salary range. Benefits: the rest. Schedule: remote-first, 100% virtually from home office; collaborate through Zoom and Slack; need reliable setup, high-speed internet, professional working environment capable of running Adobe Creative Suite and video production software; accommodate global candidates in Canada, Mexico, UK; need current permanent work authorization; must be able to remain stationary for extended periods, operate design and video software on Mac or PC, observe and interpret written and verbal communication consistently. Reasonable accommodations available (maybe we keep that as part of Schedule? It's about accommodations; could be considered boilerplate but it's specific to role. We'll keep a sentence about accommodations. We'll put Schedule section with those details. Now produce HTML fragment. We must not include markdown fences. Just raw HTML. Let's craft.About the role
THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the