Associate Creative Director, Copy (Remote Canada)

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, no summarizing away detail. Remove boilerplate (cookie/navigation/legal/EEO etc). Also remove application instructions. We need to parse the posting. Let's extract sections: - About the role: description of Directive, role purpose, etc. Could be first paragraph(s). We'll create

About the role

then

with prose. - Responsibilities: list of duties: "WILL OWN Campaign Strategy" bullet list. Also "What Success Looks Like" maybe part of responsibilities? Could be separate but we can treat as responsibilities. The posting includes "WILL OWN Campaign Strategy" with bullet points. Also "What Success Looks Like" with 30-day and 90-day signals. Could be considered responsibilities or expectations. We'll include under Responsibilities. - Requirements: maybe qualifications? The posting has "Qualifications Experience & Portfolio Creative Expertise" etc. Also "Strategic And Business Skills", "Technical and Industry Knowledge", "Tools — Required", "Tools — Preferred". Those could be under Qualifications or Skills. We need to decide sections: Qualifications (experience, portfolio), Skills (strategic, business, technical). Benefits and Pay: we have salary range and benefits listed under "What We Offer". So we can have

Pay

with salary range.

Benefits

with list of benefits. Schedule: remote-first, 100% virtually, etc. So we can have

Schedule

with remote work details. We must not create sections with filler like "commensurate with experience". We have actual content. We must not repeat job title. Must not include Job ID. We must output only HTML fragment, no /, no markdown fences. Let's craft. First, About the role: combine first paragraphs up to "The Associate Creative Director will bring senior-level creative judgment...". We'll include all descriptive prose before "WILL OWN Campaign Strategy". Let's extract: "The ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction without needing a fully staffed creative team around them. They should understand performance creative as a system of hypotheses, tests, learnings, and scalable winners—not just brand execution or asset quality. Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics. The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice." That's good. Now Responsibilities: include "WILL OWN Campaign Strategy" bullet list and maybe "What Success Looks Like" as expectations. We'll create

• for each bullet. Bullet points under WILL OWN Campaign Strategy: - The ACD owns the idea, message, and creative direction before production begins — and helps prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue. - Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches. - Create the foundation for Directive’s strategic creative approach. - Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction. - Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing. - Partners with designers by giving them a strong concept and copy direction to execute against. - Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth. Now "What Success Looks Like" includes 30-day and 90-day signals. Could be separate but we can include as responsibilities/expectations. We'll maybe add a

  Success Metrics

  but not in allowed headings list? Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could embed success signals under Responsibilities as part of responsibilities. Or we could create a separate section but not allowed? The instruction: "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., implying those are examples but not exclusive? It says "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. Safer to stick to those. So we can put success signals under Responsibilities as part of responsibilities. Thus Responsibilities

  includes the bullet points from WILL OWN Campaign Strategy and also maybe the success signals as separate bullet points? Could be separate
  but still under same heading. We'll just add them as additional
  • items. Now Requirements: maybe we treat as "Qualifications" for experience and portfolio, and "Skills" for strategic, business, technical. Let's split. Qualifications: include "Experience & Portfolio Creative Expertise" bullet points: - 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment - A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results - Experience developing campaigns from concept through execution. - Ability to maintain and evolve brand standards across multiple channels. Also maybe "Strategic And Business Skills" could go under Skills. We'll put strategic/business skills under Skills. Skills: include: - Understanding of creative strategy and storytelling. - Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts. - Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings. - Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement. - Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production. - Comfort operating in ambiguity and helping shape the brief when the request is not fully formed. Technical and Industry Knowledge: could also be under Skills or maybe separate but we can include under Skills as well. Technical and Industry Knowledge bullet points: - Digital marketing and social media - UX/UI design - Video and motion graphics - Content strategy - Creative software such as Adobe Creative Cloud - AI-assisted creative tools and emerging technologies Tools — Required: - Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level) - Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor - Figma — design systems, component libraries, collaborative handoff - Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent - Heavy reliance and comfortability with generative AI and a recommended tool-set day 1. Tools — Preferred: - Project management tools — Asana, or similar; you will work within an existing PM workflow - Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently We could put Tools under Skills as well, but maybe better to have a separate "Skills" heading covering all these. We'll include all under Skills. Now Benefits: from "What We Offer". Include: - Living wage: annual base salary range for this position based in Canada is $115,000-$125,000 CAD. (But salary goes under Pay). So Benefits: medical, dental, vision, disability, life insurance; 100% employer-paid plan for you and 50% employer contribution for dependents; mental health access; physical therapy; fertility support; Aaptiv workouts; One Medical membership; Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge, Paid Parental Leave; Traditional and Roth 401(k) with 3% company match; Annual bonus based on tenure scaling. We'll list as
    • . Pay: salary range: $115,000-$125,000 CAD. Also note that it's estimate and may vary. We'll include that note. Schedule: remote-first, 100% virtually from home office; collaborate via Zoom and Slack; need reliable setup, high-speed internet, professional environment; accommodate global candidates in Canada, Mexico, UK; need current permanent work authorization; must be able to remain stationary for extended periods, operate design/video software on Mac/PC, observe/interpret written/verbal communication; reasonable accommodations available. We'll output as

      maybe. Now ensure we don't include boilerplate like EEO etc. We removed. Now produce HTML. Let's craft:

      About the role

      ... (the paragraph)

      Responsibilities

      • The ACD owns the idea, message, and creative direction before production begins — and helps prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue.
      • Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
      • Create the foundation for Directive’s strategic creative approach.
      • Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
      • Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
      • Partners with designers by giving them a strong concept and copy direction to execute against.
      • Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.
      • 30‑day success signal: internal teams understand why this role exists, what it owns, and how creative requests should start shifting from asset asks to campaign briefs; audited current creative requests, briefs, production workflows, pitch materials, and performance creative examples; met with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders to understand opportunities; defined what a “good” campaign brief needs to include before work enters production; created a first draft of the campaign creative brief template tied to Moments that Matter / Stratos; identified 2