Associate Brand Manager

Responsibilities

• Serve as a steward of your assigned brands, partnering closely with the Brand Manager to execute the 4Ps: product, price, place, and promotion.
• Develop a deep understanding of consumers, competitors, category dynamics, and marketplace trends to drive demand and brand growth.
• Analyze brand and category performance to uncover opportunities and recommend actions that improve business results.
• Identify consumer and business knowledge gaps and collaborate with Sales, Operations, R&D, and Consumer Insights teams to address them.
• Translate brand strategy into actionable annual operating plans and growth initiatives.
• Support the development of annual and multi-year brand strategies through consumer insights, syndicated data, and competitive intelligence.
• Lead major cross-functional projects including innovation launches, product renovations, packaging updates, cost-savings initiatives, and other growth-driving programs.
• Partner with Commercial Strategy, Category Development, Field Sales, and customer teams to execute brand plans across key retail accounts.
• Collaborate with Marketing Communications teams to ensure effective development and execution of demand-generation campaigns.
• Support successful brand activation and marketplace execution across channels.
• Leverage consumer research, Nielsen/IRI or other syndicated data sources, KPI reporting, and financial modeling to develop data-driven recommendations.
• Monitor business performance and identify trends, risks, and opportunities to optimize results.
• Build compelling business cases supported by consumer, financial, and marketplace insights.
• Lead through influence by effectively partnering with cross-functional teams including R&D, Consumer Insights, Sales, Finance, Supply Chain, and Operations.
• Drive alignment, accountability, and execution through strong project management and communication skills.
• Present recommendations and insights clearly and persuasively to stakeholders and leadership teams.

Qualifications

• Bachelor's degree required (Marketing, Finance, Business, or related field preferred)
• MBA is a plus
• 2+ years of experience in marketing, brand management, or a related business function
• Consumer Packaged Goods (CPG) experience preferred
• Experience analyzing Nielsen, IRI/Circana, or other syndicated point-of-sale data strongly preferred
• Advanced proficiency in Microsoft Excel and PowerPoint
• Strong analytical, problem-solving, and financial acumen
• Excellent communication, presentation, and storytelling abilities
• Demonstrated ability to influence cross-functional teams and manage multiple priorities
• Proven track record of turning insights into actionable business recommendations