Assistant Vice President of Enrollment

About the role

Viterbo University invites applications for the position of Assistant Vice President of Enrollment. This full-time, 12-month, exempt leadership position is responsible for advancing undergraduate, graduate, and international enrollment while championing student success and institutional growth.

Responsibilities

• Develop and execute a comprehensive, innovative, data-informed enrollment strategy for undergraduate, adult learning, and graduate programs.
• Advance sustainable enrollment growth while meeting net tuition revenue and student headcount goals.
• Translate institutional mission, academic strengths, and student outcomes into compelling enrollment strategies that resonate with prospective students and families.
• Identify enrollment trends, market opportunities, and challenges, and recommend innovative approaches to recruitment and program growth.
• Serve as a key steward of Viterbo's story, ensuring consistent, authentic messaging across recruitment efforts.
• Guide enrollment communications that clearly articulate the value of a Viterbo education, including academic excellence, community, belonging, and student success.
• Inspire prospective students, families, partners, and external stakeholders.
• Drive and aggressively expand relationships with key pipeline partners, including two-year colleges, diocesan partners, and high school pathway programs.
• Lead enrollment efforts with campus partners, including but not limited to, academic affairs, marketing and communications, athletics, campus ministry, student life, and diversity, equity, and inclusion.
• Lead with faculty and academic leaders to support program vitality, enrollment planning, and new program development.
• Foster strong cross-campus relationships to ensure a seamless and student-centered enrollment experience.
• Lead efforts to attract and enroll key student populations.
• Motivate and empower the team to exceed targets through clear goal setting, high-impact strategies, and innovative, results-driven promotions.
• Lead efforts to create an enrollment communications strategy.
• Support strategies that improve student yield, retention, and persistence in collaboration with campus partners.
• Ensure enrollment practices reflect Viterbo's commitment to access, inclusion, and holistic student support.
• Establish and monitor key performance indicators to assess enrollment effectiveness and outcomes.
• Use data and analytics to inform enrollment planning, forecasting, and continuous improvement.
• Provide leadership for effective management of enrollment-related budgets, personnel, and resources.
• Provide values-based leadership grounded in Viterbo's Catholic, Franciscan mission and core values of contemplation, hospitality, integrity, stewardship, and service.
• Lead, mentor, and support a high performing enrollment team through clear expectations, coaching, professional development, and accountability, fostering an inclusive and collaborative culture.

Qualifications and Skills

• Bachelor's degree in marketing, communications, public relations, journalism, business administration, or a related field is required.
• Master's degree preferred.
• Progressively responsible leadership experience in higher education enrollment management or a closely related area.
• Minimum of three years of supervisory or management experience.
• Demonstrated success in recruitment, enrollment strategy, marketing, or student engagement initiatives.
• Ability to communicate institutional mission and value with clarity, authenticity, and impact.
• Strong relationship-building and collaborative leadership skills.
• Experience developing and leading strategic enrollment and recruitment initiatives.
• Demonstrated ability to use data to inform decision-making and measure success.
• Commitment to inclusion, student success, and mission-driven leadership.