Assistant Influencer Strategist

About the role

Here at M Booth, we are a culture-first communications agency that attracts the best people and brands to a dynamic, inspiring workplace. We are passionate about our clients and their businesses, leveraging the latest in influencer and social media trends to create impactful campaigns.

Responsibilities

• Research and identify influencers for client programs
• Review and approve influencer content to ensure it meets the brief
• Build out and populate client recaps showcasing our work
• Dissect client business objectives and work with senior team members to craft culture strategies with influencer at the heart
• Manage influencer programs that drive relevance and talkability for clients
• Contribute to influencer strategy and programming across accounts, from strategy to partner identification & contracting to content management
• Support the team in a day-to-day capacity and serve as the client point person on assigned accounts
• Design work plans for programs and ensure work output is of the highest quality
• Collaborate within integrated agency teams and with agency partners
• Problem-solve quickly when issues arise

Requirements

• Bachelor’s degree or equivalent
• 2-3 years of experience in influencer marketing
• Experience with tastemaker/influencer ID, negotiation, contracting, and activation management
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
• Self-directed, motivated, takes ownership of projects and follows them through to the end

Qualifications

• Expert in cultural and industry trends
• Strong communication skills, clear and articulate when presenting to clients, team, and new business prospects
• Critical thinker who goes beyond the surface level
• Exceptional problem-resolution skills, including the ability to think creatively and outside the box

Skills

• Expert in influencer programming
• Strong negotiation and contract review skills
• Ability to manage up to get what they need to succeed

Benefits

• A workplace that’s alive with courage, ideas, respect, and humanity
• Professional growth and development programs
• Comprehensive health care and wellness plans
• 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $49,000 - $55,000/year
• Based in our NY office
• We believe in a hybrid working environment