Assistant Influencer Strategist

About the role

An expert in:What and who is trending and applying that to influencer programming in both planned and real-time moments
How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments
Creative and not a box checker
A critical thinker who goes beyond the surface level
Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
Someone who thrives in fast-moving and collaborative (read: not toxic) environment

Responsibilities

• Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
• Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
• Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming.
• Helping to set influencer strategy for clients
• Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
• Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
• Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
• Instrumental in the day-to-day management of collaborations and partnerships
• Grow towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
• Deliver program success via strong reporting and storytelling
• Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
• Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
• Client Leadership: Support the team in a day-to-day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
• Serve as a thought leader, trusted voice and advisor to clients
• Build strong relationships that establish trust with clients
• Program Oversight & Management: Design work plans for programs Ensure work output is the best it can be (of self and team members)
• Collaborate within integrated agency teams and with agency partners
• Problem-solve quickly when issues arise

Requirements

• Bachelor’s degree or equivalent
• 2-3 years of experience in influencer marketing
• Experience with tastemaker/influencer ID, negotiation, contracting and activation management
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
• Self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed

Qualifications

• Exceptional problem-resolution skills, including the ability to think creatively and outside the box

Skills

• Expertise in cultural and industry trends
• Strong communication skills
• Ability to work in a fast-paced, collaborative environment
• Experience with influencer marketing and tastemaker identification
• Ability to negotiate and manage contracts
• Experience managing and overseeing influencer/partner integrations
• Strong problem-solving and creative thinking skills

Benefits

• SALARY: $49,000 - $55,000/year
• Based in our NY office: We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.