Influencer Strategist

Who You Are

• Cultural Insider: Obsessed with trends, internet culture, and knowing who and what is breaking through in real-time.
• Creative Strategist: A critical thinker with outside-the-box ideas that get clients hyped.
• Strong Communicator: Articulate, clear, and persuasive—from presenting on client calls to sharing strategic recommendations with senior leaders.
• Collaborative: Thrives alongside senior leads in a fast-paced environment with a "one team, one dream" mindset.
• Resourceful Problem-Solver: Quick on your feet, highly adaptable, and focused on solutions.

What You'll Do

• Drive Cultural Impact: Partner closely with senior leads to dissect business goals and build disruptive, culture-first influencer strategies that integrate with PR, social, and paid media.
• Own End-to-End Execution: Lead influencer programs from supporting strategy to owning partner discovery & vetting, negotiations, contracting, content oversight, and reporting.
• Cross-Functional Integration: Serve as a dot-connector, pulling in the right specialists to ensure flawless execution.
• Forge High-Value Connections: Proactively source and build relationships with creators who keep our brands at the center of current conversations.
• Own Client Relationships: Serve as a trusted point of contact, leading calls and managing multiple workstreams effortlessly.
• Trend & Competitor Intelligence: Turn competitive insights and fast-breaking culture into bespoke, turn-key campaign entry points for brands.
• Mentor & Lead: Inspire internal teams, offer real-time feedback, challenge the status quo, and help build a strong team culture.

What You'll Bring

• 3–5 years of experience executing end-to-end influencer marketing campaigns (creator identification & vetting, talent negotiations, contract redlines/legal guardrails, execution, and reporting) while acting as a primary client contact.
• Direct experience negotiating with creator talent.
• Proven track record working side-by-side with senior leads on integrated campaigns, analyzing performance, and coaching junior team members.
• Quick on your feet, comfortable with curveballs, and skilled at guiding clients through strategic pivots.
• High autonomy and ownership—you know how to manage up, get what you need to succeed, and navigate dynamic agency environments with ease.
• Bachelor’s Degree or equivalent industry experience.

Bonus Points

• Hands-on experience with influencer management platforms (e.g., CreatorIQ).
• Deep passion or experience working with CPG brands.
• A track record of spotting subcultures and trend shifts before they hit the mainstream.

What We'll Bring

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that's alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

Pay

$71,000 - $85,000/year (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Schedule & Location

Location: Remote or in the New York office. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week—that could mean in our office, in our client's office, on the road with them, or attending an industry event. For those outside the NYC hub, you will be asked to be in person for client meetings, events, or team meetings as needed.

Remote work states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.