Jobs · OTHR · New York

Influencer Strategist

Hunter · New York, NY · 1 mo ago
OTHR$85k–$105k/yrFull-time
We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to parse the posting. The posting includes: - About Us (but we shouldn't repeat job title as heading; we can have "About the role"? The "About Us" is about company, not role. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Thus we can include an "About the role" section summarizing overview. The posting has "Overview HUNTER is looking for an Influencer Strategist. The Influencer Strategist assists in developing social media influencer strategies and campaigns for client brands that grow the brands’ awareness, social media presence and overall engagement with consumers, as well as providing strategic insight to clients/colleagues and mentoring team members." That's overview. So we can put that under About the role. Responsibilities: there is a long list under "Responsibilities". We need to extract bullet points. The text after "Responsibilities" includes many sentences, some are run-on. We need to split into list items. We'll need to parse each duty. Let's extract responsibilities: - Manage the day-to-day elements of influencer campaigns for clients - Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients - Develop and execute multiple influencer campaigns at a time; develop timelines, manage deadlines - Adhere to brand-aligned diversity & inclusion tenets - Identifying brand-right influencers based on campaign objectives and desired outcomes - Draft, review and oversee legal contracts for influencers - Maintain budget for paid influencer campaigns - Manage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or bran (typo: bran maybe brand) - Craft influencer content briefs that reflect current trends and reflect brand messaging priorities - Review influencer content, providing edits for client approval and working with influencers to incorporate feedback. - Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reports - Identify real-time engagement opportunities with influencers discovered via social listening; develop proactive pitch for clients to act upon opportunities - Delegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists. Supervise junior staff. - Develop social media influencer plans for clients - Identify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brand - Apply strategic/creative thinking skills to gain insight and devise influencer strategy - Determine quantitative and qualitative goals and benchmarks to measure the success of influencer programs - Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with agency communications - Determine the need for support staff assistance for projects/program elements and manage support staff during execution - Serve as a client contact - Participate in client calls, meetings, presentations and client brainstorms; attend client events - Accommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone calls - Respond to requests for information from clients in a timely and professional manner - Share relevant articles/trends with clients, along with ways to implement/impact their business - Ability to: Understand of the social media and influencer landscape - Identify the nuances of influencer content performance on established and emerging social platforms - Understand the clients’ business and relevant industry trends, and use the information to develop strategic influencer opportunities - Understand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programs - Manage multiple projects for multiple clients in diverse industries - Travel to client and event locations; meet with clients at their office locations/headquarters - Participate in agency brainstorm sessions for client programs - Stay current with developments in social media, influencer trends, technology updates and top news stories in the clients’ and brands’ spaces - Show integrity, attention to detail and good judgment when working with colleagues and clients - Deal constructively with client and personnel situations - Actively participate in agency “All-Hands” digital meetings, committees or departments as designated/asked - Participate in agency projects and events - Assist in compilation of awards presentations - Conduct research for new business and business renewal opportunities That's a lot; many are overlapping with qualifications/skills. But we need to keep them as responsibilities. Now Qualifications: "Qualifications B.A. in Marketing, Public Relations or the like Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel proficiency a must Proficiency with social media or influencer management tools (e.g. CreatorIQ, Sprinklr) and social listening/analytics platforms (e.g. NetBase)". So we can put under Qualifications. Skills: The posting includes many skill-like statements within responsibilities and qualifications; but we could create a Skills section if there is distinct content. However we might combine qualifications and skills. The instruction: prefer a few substantive sections over many thin ones. We could have About the role, Responsibilities, Qualifications, Benefits, Pay. Possibly Skills not needed if covered. Benefits: The posting includes: "At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide: a hybrid work model;a “work from anywhere in the US” policy (up to four weeks a year);a year-round staff training and development curriculum; anda staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/ ) Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties." Thus we have benefits: health/dental insurance, 401K match, generous PTO, hybrid work model, work from anywhere in US up to 4 weeks/year, year-round staff training and development curriculum, staff-led Action Group for DEI, plus perks: Bring Your Parents (And Kids) to Work Days, volunteer Days of Service, mid-day Cupcakes and Cocktails mixers, epic Halloween and holiday parties. Pay: The posting includes: "Compensation In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $85,000-105,000 annually, and may be eligible for overtime pay. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location." Thus we have Pay section. Schedule: Not explicitly mentioned. There's hybrid work model, work from anywhere, but not schedule like full-time, part-time, hours. No explicit schedule. So we should not create Schedule section. Now we need to output HTML fragment with

headings and
  • for lists,

    for prose. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all responsibilities as list items. That is huge but okay. We need to avoid boilerplate like EEO etc. The posting didn't have explicit EEO but there is mention of DEI etc which is okay. We need to remove duplicated lines. There may be duplicates in responsibilities (some repeated). We need to check. Let's list responsibilities again and see duplicates: 1. Manage the day-to-day elements of influencer campaigns for clients 2. Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients 3. Develop and execute multiple influencer campaigns at a time; develop timelines, manage deadlines 4. Adhere to brand-aligned diversity & inclusion tenets 5. Identifying brand-right influencers based on campaign objectives and desired outcomes 6. Draft, review and oversee legal contracts for influencers 7. Maintain budget for paid influencer campaigns 8. Manage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or bran 9. Craft influencer content briefs that reflect current trends and reflect brand messaging priorities 10. Review influencer content, providing edits for client approval and working with influencers to incorporate feedback. 11. Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reports 12. Identify real-time engagement opportunities with influencers discovered via social listening; develop proactive pitch for clients to act upon opportunities 13. Delegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists. Supervise junior staff. 14. Develop social media influencer plans for clients 15. Identify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brand 16. Apply strategic/creative thinking skills to gain insight and devise influencer strategy 17. Determine quantitative and qualitative goals and benchmarks to measure the success of influencer programs 18. Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with agency communications 19. Determine the need for support staff assistance for projects/program elements and manage support staff during execution 20. Serve as a client contact 21. Participate in client calls, meetings, presentations and client brainstorms; attend client events 22. Accommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone calls 23. Respond to requests for information from clients in a timely and professional manner 24. Share relevant articles/trends with clients, along with ways to implement/impact their business 25. Ability to: Understand of the social media and influencer landscape 26. Identify the nuances of influencer content performance on established and emerging social platforms 27. Understand the clients’ business and relevant industry trends, and use the information to develop strategic influencer opportunities 28. Understand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programs 29. Manage multiple projects for multiple clients in diverse industries 30. Travel to client and event locations; meet with clients at their office locations/headquarters 31. Participate in agency brainstorm sessions for client programs 32. Stay current with developments in social media, influencer trends, technology updates and top news stories in the clients’ and brands’ spaces 33. Show integrity, attention to detail and good judgment when working with colleagues and clients 34. Deal constructively with client and personnel situations 35. Actively participate in agency “All-Hands” digital meetings, committees or departments as designated/asked 36. Participate in agency projects and events 37. Assist in compilation of awards presentations 38. Conduct research for new business and business renewal opportunities Some items may be overlapping: e.g., #14 Develop social media influencer plans for clients similar to #15 Identify and develop influencer programs... but they are distinct enough. We'll keep them. Now Qualifications list: - B.A. in Marketing, Public Relations or the like - Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies - Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel

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