Strategist, Influencer

What You'll Be Doing

• Client and Internal Education
• Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
• Aid in influencer/content creator POVs for internal and client needs
• Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
• Relationship Building
• Be the expert on all things influencer across your accounts, helping answer questions and help guide internal teams
• Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
• Conduct outreach and build relationships with known agencies, managers, etc.
• Campaign and Partner Management
• Assist in developing unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals
• Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment
• Assist in outreach initiatives and content creator deals
• Lead parts of campaign management and execution from briefing to launch, including internal communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
• Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more
• Leadership
• Help oversee work for junior team members and interns to develop their skillsets and create opportunities for hands on experience
• Own ongoing thought leadership newsletters and POVs to help internal and external stakeholders stay updated on the larger creator economy landscape

What You Bring

• 2+ years of experience working in a digital, social, and/or influencer marketing environment
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment
• Eagerness to learn best practices in negotiating talent agreements and managing campaign budgets
• Experience with social media measurement and reporting
• Knowledge of all major social platforms and recent trends on Instagram, TikTok, YouTube and other developing platforms
• Strong written and verbal communication skills with attention to detail
• An attitude of positivity, adaptability, curiosity, and exploration
• Experience in paid media a bonus, but not required