Influencer Strategist

PURPOSE: The Influencer Strategist will work closely with the Global Social Media team, brand marketing partners, agency stakeholders, and cross-functional marketing teams to strategize, execute, optimize, and scale Hyatt's influencer marketing efforts across World of Hyatt. This individual will serve as World of Hyatt's dedicated day-to-day influencer marketing lead, owning all World of Hyatt-led creator marketing initiatives executed through an existing platform. The role requires a balance of relationship management, strategic planning, campaign execution, operational excellence, and performance analysis. The ideal candidate has extensive experience managing creator partnerships from sourcing through reporting, understands how to build long-term influencer programs, and is passionate about leveraging creators to drive brand awareness, engagement, content creation, and business results.

Responsibilities

• Work with Social team on a variety of influencer projects
• Manage end-to-end influencer campaign management through a tool, from creator sourcing and briefing through content approvals, launch, and reporting
• Partner with Social Media Managers and brand stakeholders to develop creator strategies that support brand and business objectives
• Manage campaign timelines, deliverables, budgets, and performance optimization across multiple activations
• Source, vet, recruit, and manage creators across key social platforms
• Serve as the primary point of contact for influencer communications, negotiations, and ongoing relationship management
• Build a strong creator network and identify opportunities for long-term partnerships and ambassador programs
• Build and maintain Hyatt's centralized influencer database, including creator profiles, performance history, audience insights, rates, and partnership status
• Develop scalable processes, documentation, and best practices for influencer marketing operations
• Monitor creator trends, platform updates, and competitive activity to inform future planning
• Deliver campaign reporting, performance insights, and optimization recommendations
• Track key metrics to guide future investment decisions
• Review creator content to ensure alignment with campaign objectives while maintaining creator authenticity
• Partner with internal social teams on campaign briefs, content direction, and amplification opportunities
• Identify high-performing creator content and recommend opportunities for future use

Requirements

• 3-5+ years of influencer marketing, creator partnerships, social media marketing, or related experience
• Proven experience managing influencer campaigns from strategy through reporting
• Hands-on experience with Popular Pays/Lighttricks, CreatorIQ, Aspire, GRIN, Traackr, or similar influencer marketing platforms
• Deep understanding of Instagram, TikTok, YouTube, and emerging creator ecosystems
• Experience building creator programs, influencer databases, and reporting frameworks
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Strong analytical mindset with experience translating performance data into actionable recommendations
• Exceptional communication, relationship-building, and stakeholder management skills
• Advanced proficiency with Excel, reporting tools, and social analytics platforms

Preferred Skills

• Proven analytical and problem-solving abilities
• Strong time management, communication, and organizational skills
• Excellent verbal and written communication skills

Qualifications

High School Diploma/GED required and 1 year of work experience.

Benefits

• Supplemental benefits including medical, dental, vision, life, and disability insurance plans
• Employee Stock Purchase Program (ESPP)
• 401K program with company match after 12 months of tenure
• Health Savings Account (HSA) on the HDHP plan
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
• Corporate discount savings program and other discounts
• On-demand training program
• Access to certification prep, technical and leadership courses/books/seminars after 6+ months of tenure
• Certification discounts and perks for associations including CompTIA and IIBA
• Dedicated customer service team for benefits and resources
• Access to a certified Career Coach